Happy Birthday to Us!
- Jennifer Maley
Root to Leaf to PRFM!
Chef Demo + Cookbook Signing
Saturday, April 18 at 10 am
Steven Satterfield of Miller Union
Chef demos are sponsored by Piedmont Hospital
The New York Times has called him the "Vegetable shaman," and that's just a small taste of the praise Chef Steven Satterfield has received. In 2010, the James Beard Foundation recognized his restaurant Miller Union as a semifinalist for the national award of best new restaurant. In 2013, 2014, and 2015, he was named a nominee for Best Chef: Southeast by the organization. He is clearly the real deal. And if you'd like to learn how to wield a vegetable like the best of them, you'd better consult the best. Enter Chef Satterfield and his recently debuted cookbook, Root to Leaf: A Southern Chef Cooks Through the Seasons, with easy-to-make dishes for the home cook. Your kitchen will never be the same, y'all.
The Cathedral Book Store will be selling the book at the Market all morning, so stop by their tent to get your copy and have it signed after this special demo!
News of note...
PRFM Chef of the Year - 2014
Chef Thomas McKeown is our Peachtree Road Farmers Market Chef of the Year for 2014! PRFM wants to recognize the efforts of Chef Thomas over the past year to incorporate farm-to-table menu items at his restaurant and Hyatt Hotels nationwide, his partnership with our local farmers, and his willingness to give back to the Market through our vendor appreciation breakfast, Sunday Supper, Meals on Wheels chef pop-ups, and so much more. He has also held training sessions with farmers and other Grand Hyatt chefs to incorporate local offerings into the menus at Hyatt hotels worldwide. Thank you, Chef Thomas!
- Jennifer Maley
April 11 is Opening Day!
It just doesn't feel like spring has sprung until Peachtree Road Farmers Market opens for the season. Good thing that’s happening. This Saturday. So ready your shopping bags, y’all, cause it’s going to be a great year at the Cathedral of St. Philip. The ninth season will welcome a few new faces: 100% Artisan Foods (fresh tamales and salsas made from our farmers' produce and Georgia farm-raised animals), Boom Biscuits (biscuits and sweet and savory biscuit sandwiches), Oliver Farms (cold-pressed nut and seed oils from locally sourced ingredients and home-milled nut and seed flours), Proof Bakery (artisan breads including baguettes, country sourdough, multigrain rye, and more), White Oak Pastures (goat, lamb, leather goods, and beef tallow soap out of Bluffton, GA), and Yalla (handcrafted sodas made from local fruits, vegetables, and herbs). Check out all of our vendors here and come on by to meet them this Saturday from 8:30 a.m. to 12:00 p.m.
Opening Day Happenings
At 9:00 a.m., COUNTRY Financial and Peachtree Road Farmers Market will announce the third annual PRFM Reusable Bag Design Contest winner. Atlanta high school students were invited to use their creativity to show what the market and this year's theme, "Live, Love, Be Green," mean to them. We'll unveil this year's design and award the winning student a $1,000 scholarship. Be sure to pick up a free 2015 bag, hot off the presses!
Coming next week!
Join us on Saturday, April 18 at 10:00 a.m. for a special Chef Demo and cookbook signing by Chef Steven Satterfield. Root to Leaf is not a vegetarian cookbook, it's a cookbook that celebrates vegetables, and a must-have for your kitchen!
Reusable Bag Art Design Contest
Words of Thanks from Manager Lauren Carey
First and foremost, thanks to our amazing shoppers! We've watched your families grow, adding new members (on two legs & four) and sending those we knew as children off to college. You shop with us in all weather and make local food part of your family values. The Market cannot happen without your support. We appreciate being a delicious part of your weekly routine, and we can't wait to see you on opening day, April 11, 2015.
I'm thrilled that we have been able to continue to serve a broader community this year through both our Wholesome Wave Georgia SNAP program and our new partnership with Meals on Wheels. Wholesome Wave allows us to double food stamp benefits at the Market, making fresh local foods more accessible. Our partnership with Meals on Wheels has been the perfect circle of giving. Amazing chefs like Thomas McKeown at The Grand Hyatt Buckhead, Jenn Robbins of Avalon Catering, and Nick Leahy of Saltyard did Chef Popups to raise funds for Meals on Wheels to buy veggies remaining at the end of Market. These purchases provide seniors with additional fresh vegetable servings.
The Market could not happen without the incredible hospitality of The Cathedral of St. Philip. While the Market is self-sustaining, the Cathedral offers a home to us indoors and out during the week and on Saturdays. The values of grace, hospitality and excellence are inherent in all we do. As Dean Sam Candler always says "we don't need a big Sunday coffee hour. We have one each Saturday!"
Our generous sponsor Country Financial has done so much more than provide a donation to the Market. They have become a part of our community through the high school bag contest, support of our Sunday Supper, and as a regular part of our Market. Whole Foods Market Buckhead has supported us for years by supplying staples for the chef demos unavailable at the Market as well as drinks at our information tent.
Huge thanks to all our chef demo chefs, who not only teach us how to cook each week, but support the farmers at their restaurants. I especially want to thank two chefs, who have personally and professionally gone above and beyond for the Market this year: Chef Thomas McKeown of The Grand Hyatt Buckhead and Chef Jenn Robbins of Avalon Catering. They've served at the Sunday Supper, done Chef Popups, served our vendor appreciation breakfast, and most of all bought out the occasional bumper crops from our farmers. Our gratitude to these chefs is measured in grit bowls served and veggies bought.
Your Market is special and unique because of the committed farmers, growers, food creators and artists that come rain or shine each week. All these incredible and talented small business owners fill our plates not just with food but with love.
Appreciation goes to our volunteers that make the market shine. The weekly newsletter, blog, website, chef demo sound/videos and food assistance, tent and table setup, receipt-taking, garbage cleanup, and the friendly information tent services are all compliments of an incredible team that volunteers an estimated 100 hours a week. Bo, Sara, and I are so lucky to serve not just the vendors, but you our shoppers and the local food community!
I hope you count the Market among the things for which you are grateful as well. Please consider PRFM in your year-end giving. Donations can be made securely online through the Cathedral's website at https://stphilipscathedral.securegive.com. You need to create a quick account, select Donations, and then choose Farmers Market.
Eat local,
Your Market Manager
Lauren Carey
PRFM + Meals On Wheels
Meals On Wheels Atlanta and the Peachtree Road Farmers Market at The Cathedral of St. Philip are partnering to provide the freshest locally grown vegetables to senior clients of Meals On Wheels Atlanta. At the market on Saturday mornings, Meals On Wheels Atlanta purchases - at a discounted rate - vegetables left at the end of the market to deliver to their senior clients.
Chef Nick Leahy of Saltyard is on the Board of Trustees for Meals On Wheels Atlanta and was instrumental in developing this partnership. “It’s a win-win for everyone. Local farmers are able to reduce waste and Meals On Wheels Atlanta clients benefit from fresh local vegetables,” he said.
Peachtree Road Farmers Market at The Cathedral of St. Philip is open every Saturday 9:00 AM to 12:00 PM through December 13, 2014. Peachtree Road Farmers Market is the largest producer-only market in metro Atlanta. The market has created Chef Pop Ups that will benefit the Meals On Wheels Atlanta and Peachtree Road Farmers Market partnership. The Chef Pop Ups feature local chefs preparing a delicious dish for shoppers utilizing market produce. The shoppers can choose to make a donation which will help offset the cost of the vegetables provided to Meals On Wheels Atlanta. Upcoming Chef Pop Ups benefiting the partnership will be on October 11, November 8, November 22 and November 29.
Lauren Carey, Executive Director at Peachtree Road Farmers Market, is responsible for working with the market farmers and providing Meals On Wheels Atlanta with their weekly supply of vegetables. “Our farmers are so excited about this partnership. It really is the perfect relationship. Shoppers enjoy Chef Pop Ups made with market veggies, the money goes back to supporting the farmers who are helping to feed seniors in need,” she said.
In Georgia, one in six seniors does not know when or where their next meal will come from. To combat senior hunger in the Atlanta community, Meals On Wheels Atlanta will deliver more than 130,000 meals this year to local Atlanta seniors in need.
“We are thrilled to be able to provide fresh vegetables from local farmers to our senior clients. This partnership shows how Atlanta’s nonprofits can team up to do what’s best for the seniors in our community,” said Jeff Smythe, Executive Director for Meals On Wheels Atlanta.
To make a donation to support this partnership, please visit www.mealsonwheelsatlanta.org.
About Meals On Wheels Atlanta
Founded in 1965, Meals On Wheels Atlanta is a nonprofit organization that supports senior independence through meals, shelter, education and community. Through extensive programming, Meals On Wheels Atlanta delivers more than 130,000 meals annually, repairs hundreds of senior homes, manages seven neighborhood senior centers, provides community and wellness education, and helps seniors and their families manage Alzheimer's and dementia. Meals On Wheels Atlanta serves approximately 2,400 seniors annually. For more information on how to volunteer or donate to Meals On Wheels Atlanta, please visit www.mealsonwheelsatlanta.org or follow them on Facebook and Twitter or call (404) 351-3889.
About Peachtree Road Farmers Market
The Peachtree Road Farmers Market was founded in 2007 and exists as a program of The Cathedral of St. Philip. Now in its eighth year, Peachtree Road Farmers Market is a leader in the community connecting over 70 farmers and local producers to over 2,500 weekly shoppers. PRFM is the largest producer-only farmers market in the state. Producer-only means that everything at the Market has been grown, raised, or made by the seller, ensuring fair prices for both the vendors and the consumers. The Market takes place on Saturday mornings beginning in April, rain or shine, until mid December. PRFM accepts and doubles SNAP (EBT/food stamp) benefits. For more information please visit our website at www.peachtreeroadfarmersmarket.com or find us on Facebook, Twitter or Instagram.
Photo credit: Sara Craig-Goodell. L-R: Chef Nick Leahy of Saltyard, Asner Jean and Vanessa Ashi with MOWA, Lauren Carey with PRFM, and Farmer Michael Hendricks of Indian Ridge Organic Farm.
Every Saturday, rain or shine
What to expect at PRFM...
...open through December 13th, so don't forget your local farmers, food-makers, and artists when it comes time for...Halloween (we have a parade for that), Thanksgiving, and prepping for Hanukkah, Christmas, and those cold winter months when you'll be glad you froze/canned/stocked up on your favorite veggies and other treats.
...weekly Chef Demos! Check out the city's best chefs, nominated for demos by our very own market farmers (in other words, these ladies and gents are experts at cooking local and helping you to do the same). Every Saturday at 10:00 a.m., sponsored by Country Financial. Take a look at the roster and other upcoming events here.
...amazing farmers and vendors who all grow, raise, or make their own goods (no resellers here). That makes PRFM the largest producer-only farmers market in the state. See a full list of our farmers, growers, producers, and artists here.
Also...
...live music (local artists, of course).
...kids' activities.
...the coolest dogs in town.
...and YOU!
- Jennifer Maley
A perfect summer demo
This week at PRFM...
Chef Demo at 10:00 a.m. with Suzanne Vizethann of Buttermilk Kitchen, a shopper favorite with a demo reputation well-earned (folks are still talking about her teaching us the perfect omelette technique last year). Check out the demo tent this Saturday when chef Suzanne will show us how to make a delicious summer treat, watermelon tomato gazpacho with feta and herbs. Chef demos are sponsored by COUNTRY Financial.
- Jennifer Maley
New restaurant, new school year, new tricks
This week at PRFM...
Chef Demo with Todd Richards of The Pig & The Pearl and The Shed at Glenwood. For more on chef Todd, take a look at this. And be sure to visit the demo tent at 10:00 a.m. this Saturday to ask him all about his newest venture, The Pig & The Pearl, opening soon in Atlantic Station!
Also this week, bring the family by for a back-to-school Whole Foods Kids Activity. Stephanie Watson, Healthy Eating Specialist at Whole Foods Market Buckhead, will show your kids how to make both an open-faced breakfast sandwich and veggie skewers—perfect for healthy, quick, and easy breakfast, lunch, or snack options! Plus, all of the ingredients will be on hand from our PRFM vendors (think NaturAlmond and fruits and veggies from your farmers!).
- Jennifer Maley
Farm Fresh Summer
This week at PRFM...
Chef Demo with Brent Banda of La Tavola. Check out our notes about this fabulous Fifth Group chef and see him at the demo tent at 10:00 a.m. for a summertime treat!
Also, this Saturday, don't miss Ag Tourism Day with a special book signing by Jodi Helmer. Jodi's Farm Fresh Georgia is a go-to guide for visiting all of the great farms and agricultural events in our fair state (farmers markets, farm stands, farms, u-picks, kids' activities, lodging, dining, dairies, festivals, choose-and-cut Christmas trees, wineries, and more). In addition to picking Jodi's brain about all things agriculture, you can also sign up to tour our PRFM farmers' farms!
- Jennifer Maley
This week at PRFM
Chef Demo with E.J. Hodgkinson of JCT. Kitchen & Bar. To learn more about E.J. (and why you shouldn't miss his demo), check here. Also, Happy Nest Kids’ Activities. Visit the Happy Nest tent for family fun from 8:30 a.m. to noon!
- Jennifer Maley
Bringing the coast to PRFM
This week at PRFM…
Chef Demo with Craig Richards
of St. Cecilia
10:00 a.m. on 7/12
Chef Demos are sponsored by
COUNTRY Financial
Don't miss this week's demo with Craig Richards, chef de cuisine at Ford Fry’s latest hit restaurant, St. Cecilia. With a culinary pedigree that began with Pachamama’s in Kansas, then training with the “first lady of Italian cuisine,” Lidia Bastianich, and working as executive chef at Lidia’s in Pittsburgh, Richards knows how to create fresh, crave-worthy dishes. His Atlanta journey has included La Tavola Trattoria and Ecco before heading down the road to Buckhead for St. Cecilia, where he delivers tasty coastal European fare. Stop by this Saturday to see chef Richards' summer tips and tricks!
Special Guest
Holy Comforter Middle School Arts Program
Also this Saturday, check out The Friendship Center Arts Program, who will have representatives on hand to share about this initiative at Holy Comforter Church. The arts program offers a supportive studio environment that fosters creativity, self-direction, and mutual encouragement. A part-time arts director and a corps of volunteers offer skilled one-on-one instruction in painting, ceramics, woodworking, fiber arts, photography, and stained glass. Instruction caters to all ability levels, and the artists may sell their work at church and community art festivals. This program, with its individualized instruction, its freedom to pursue creative projects, and the opportunity for the artists to show and sell their work, instills a sense of confidence and self-worth.
- Jennifer Maley
Keeping it healthy this summer
National favorite, local address
This week at PRFM...
What better way to spend a summer Saturday morning than at the farmers market: Chef Demo at 10:00 a.m. with Peter Dale of The National (one of Hugh Acheson's acclaimed Athens restaurants)—we've raved about him in the past, and so has Food & Wine magazine, naming Dale "The People’s Best New Chef Southeast" for 2012. Also, Chef Demo sponsor Country Financial will be on hand with free market tote bags, and we'll all relax to the sounds of live music and market shopping. Saturday made.
- Jennifer Maley
Sunday Supper is here! Also, cocktails.
Sunday Supper + this week's happenings
Coming soon!
2nd Annual
PRFM Sunday Supper
June 22 at 5:30 p.m.
The Cathedral of St. Philip
Buy your tickets now for this fantastic event featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction (including vacation stays in places as far as Italy and as close as Sea Island to fabulous wine dinners at some of the city’s best restaurants). Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).
This week at PRFM...
Come by for this week's Chef Demo with Aaron Russell of Restaurant Eugene. Chef Russell has been recognized as one of the country's best pastry chefs, so we know it'll be sweet. Check out more from our post last year, and visit the demo tent this Saturday at 10:00 a.m. to see him in action!
Also this week, welcome back our canning expert Martha McMillin—she’ll be on hand from 8:30 a.m. to 12:00 p.m. to share tasty canning recipes and answer all of your questions about home canning—yes, you (can) CAN!
- Jennifer Maley
You'll want to pop up at PRFM this week!
This week at PRFM...
Jeffrey Morgan Photography
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Also, check out the Happy Nest tent for kids' activities from 8:30 a.m. to noon, then head to the Ice Cream Social (details below)!
Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features over 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here or at the door until they sell out. Don’t forget to please BYOS (bring your own spoon)!
Coming soon...
2nd Annual
PRFM Sunday Supper
June 22 at 5:30 p.m.
The Cathedral of St. Philip
Featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction. Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).
- Jennifer Maley
Market Staycation
This week at PRFM...
Chef Demo with David Gross
of Cook Hall
10:00 a.m. on 5/31
Chef Demos are sponsored by
COUNTRY Financial
Chef Gross has been holding it down in Buckhead since leading the kitchen at the W Hotel's MARKET and now at Cook Hall, where he's continued to use fresh, seasonal ingredients to impress Atlanta locals and visitors, alike. His background includes an education from the Culinary Institute of America and stints at the Atlanta Ritz-Carlton, City Grill, Pricci, Bluepointe, Horizon, Blue Ridge Grill, Bone's Restaurant, and even a global training at the historic Hotel Chateau Gütsch in Lucerne, Switzerland. No need to pack your bags to take a little adventure this Saturday—just stop by the demo tent and pull up a chair!
Coming soon...
Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!
2nd Annual
PRFM Sunday Supper
June 22 at 5:30 pm
The Cathedral of St. Philip
Featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction. Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).
- Jennifer Maley
Demo, ice cream, and Sunday Supper! Oh, my!
This week at PRFM...
Don't miss the Chef Demo with Zeb Stevenson of PARISH at 10:00 a.m. For more on Chef Zeb, check out our previous posts about him and his love of all things local! (Photo Credit: Heidi Geldhauser, Our Labor of Love)
Coming soon...
Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!
2nd Annual
PRFM Sunday Supper
June 22 at 5:30 pm
The Cathedral of St. Philip
Featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction. Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).
- Jennifer Maley