Beat the heat with PRFM + ice cream

This week at PRFM...

Stroll the market with a nice iced beverage in hand (coffee or freshly made soda, perhaps?), learn something at The Lexicon of Sustainability tent, and bring the kids for story time at the Your Happy Nest tent (hear Waiting for Wings at 9:00 a.m. and make butterfly-themed art, celebrating beneficial bugs and pollinators). Then grab a seat for the 10:00 a.m. chef demo with Suzanne Vizethann, a Food Network CHOPPED champion and chef/owner of Buttermilk Kitchen. Stick around and reward yourself for shopping local by indulging in seasonally inspired ice cream courtesy of nearly 30 chefs participating in the Slow Food Atlanta Ice Cream Social (details below).

Slow Food ATL Ice Cream Social
June 20th | 12:00 to 2:00 p.m
Cathedral of St. Philip | inside Child Hall
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Atlanta Ice Cream Social fundraiser! The event features almost 50 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year.

Participants include chefs from Beverly Jean Bakeshop, Burge Organic Farm, Buttermilk Kitchen, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), Chloe's Soft Serve Fruit Co., Community Smith, Davio's, di Paolo, Empire State South, Farm Burger/Morelli's, Five & Ten, King of Pops, Kyma, Lauren Raymond Biscuits, Leon's Full Service, Novo Cucina, Osteria Mattone/Table & Main, PARISH, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, Southern Art, Sweet Auburn Barbecue, The Pinewood, The Spence, and TRACE Restaurant.

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!

P.S... A word of thanks for those who supported our Sunday Supper fundraising event on June 14. Peachtree Road Farmers Market celebrated a spectacular evening of food and wine with nine Atlanta chefs and over 130 guests. The family-style meal featured local, farm-fresh ingredients from our vendors. Many thanks to our event sponsor, Country Financial.


- Jennifer Maley

Staying cool

This week at PRFM, don't miss our chef demo at 10:00 a.m. with Zeb Stevenson of Watershed on Peachtree. One look at this stream of blog posts will tell you, he's one of our biggest fans and longtime supporters. He's also just plain cool and fun to watch, y'all, so stop by the demo tent this Saturday!

And next week...

Slow Food ATL Ice Cream Social
June 20th from 12:00 to 2:00 p.m
Cathedral of St. Philip
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. 

Participants include chefs from 4th & Swift, Community Smith, Beverly Jean Bakeshop, Burge Organic Farm, Buttermilk Kitchen, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), Chloe's Soft Serve Fruit Co., Community Smith, Davio's, di Paolo, Empire State South, Farm Burger/Morelli's, Five & Ten, King of Pops, Kyma, Lauren Raymond Biscuits, Novo Cucina, Osteria Mattone/Table & Main, PARISH, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, Southern Art, Sweet Auburn Barbecue, The General Muir, The Pinewood, The Spence, TRACE Restaurant, and more! 

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

Farm fresh events at PRFM

This week at PRFM...

Photo by Sarah Dodge

Chef Demo
with Angus Brown of Lusca
10:00 a.m. on 6/6
Chef Demos are sponsored by
Piedmont Hospital
After making an indelible mark on the industry with Octopus Bar, a celebrated post-shift spot among our city's chefs, Angus Brown's newest concept was one of the most highly anticipated openings last year. And rightly so. Lusca has since been named as a semifinalist for the James Beard Foundation's Best New Restaurant category, included in GQ's list of "America's 25 Outstanding Restaurants," and listed in bon appetit's "America's 50 Best New Restaurants." Angus was also named one of Cooking Light's "Trailblazing Chefs" and was nominated for Food & Wine's "People's Best New Chef." He's trained in French, Italian, and Asian cuisine, and has researched and cooked his way through Japan and Vietnam. Lucky for us, he's settled in his hometown of Atlanta, where he's committed to using local ingredients and serves on the chef advisory board of Atlanta's Community Farmers Markets. You won't want to miss this Saturday's demo with one of our city's most creative chefs!

Tickets on sale now...

3rd Annual PRFM Sunday Supper
June 14th at 5:30 p.m. 
Child Hall, Cathedral of St. Philip
Nine Atlanta area chefs will serve up family-style dishes made with farm-fresh, local ingredients sourced from PRFM farmers and vendors. Guests will dine at a table with a farmer and enjoy drinks from Second Self Brewing Company and Brookhaven Wines. 

Chefs include Terry Koval of Wrecking Bar, Adam Evans of The Optimist, Nick Leahy of Saltyard, Rusty Bowers of Pine Street Market, Jenn Robbins of Avalon Catering, Thomas McKeown of The Grand Hyatt Buckhead, Sarah O'Brien of Little Tart Bakeshop, Suzi Sheffield of Beautiful Briny Sea, and Adam Waller of Bocado. 

Tickets are available now at Brown Paper Tickets; $75 each or you can buy a table of 8 for $550. This event is sponsored by Country Financial and funds raised support Market programs including Wholesome Wave GA food stamp doubling, operating costs, children's programming, and healthy eating initiatives.

Slow Food ATL Ice Cream Social
June 20th from 12:00 to 2:00 p.m
Cathedral of St. Philip
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. 

Participants include chefs from 4th & Swift, Community Smith, Beverly Jean Bakeshop, Burge Organic Farm, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), Community Smith, Davio's, di Paolo, Empire State South, Five & Ten, King of Pops, Kyma, Lauren Raymond Biscuits, Novo Cucina, Osteria Mattone/Table & Main, PARISH, Pop Stars, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, Southern Art, Sweet Auburn Barbecue, The General Muir, The Pinewood, The Ritz-Carlton Buckhead, The Spence, TRACE Restaurant, and more! 

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

For health and peaches

This week at PRFM...
Piedmont Healthcare will be at the market all morning to perform free skin cancer checks of easily visible skin and discuss healthy sun habits, no appointment needed. And at 10:00 a.m., stop by the Chef Demo tent where Terry Koval of Wrecking Bar Brewpub will show you how to pickle peaches!

Tickets on sale now...

3rd Annual PRFM Sunday Supper
June 14th at 5:30 p.m. 
Child Hall, Cathedral of St. Philip
Nine Atlanta area chefs will serve up family-style dishes made with farm-fresh, local ingredients sourced from PRFM farmers and vendors. Guests will dine at a table with a farmer and enjoy drinks from Second Self Brewing Company and Brookhaven Wines. 

Chefs include Terry Koval of Wrecking Bar, Adam Evans of The Optimist, Nick Leahy of Saltyard, Rusty Bowers of Pine Street Market, Jenn Robbins of Avalon Catering, Thomas McKeown of The Grand Hyatt Buckhead, Sarah O'Brien of Little Tart Bakeshop, Suzi Sheffield of Beautiful Briny Sea, and Adam Waller of Bocado. 

Tickets are available now at Brown Paper Tickets; $75 each or you can buy a table of 8 for $550. This event is sponsored by Country Financial and funds raised support Market programs including Wholesome Wave GA food stamp doubling, operating costs, children's programming, and healthy eating initiatives.

Slow Food ATL Ice Cream Social
June 20th from 12:00 to 2:00 p.m
Cathedral of St. Philip
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. 

Participants include chefs from Community Smith, Beverly Jean Bakeshop, Burge Organic Farm, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), Community Smith, Davio's, di Paolo, Empire State South, Five & Ten, King of Pops, Kyma, Novo Cucina, Osteria Mattone/Table & Main, PARISH, Pop Stars, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, Southern Art, The Pinewood, The Ritz-Carlton Buckhead, The Spence, TRACE Restaurant, and more! 

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

Local fun

This week at PRFM...

Stop by the market for all of your Memorial Day fixin's, from buns and dogs to strawberries and asparagus. And at 10:00 a.m. visit with your local chef and ours, Chris Hall from Local Three, always a welcome face under our demo tent!

Tickets on sale now...

3rd Annual PRFM Sunday Supper
June 14th at 5:30 p.m. 
Child Hall, Cathedral of St. Philip
Nine Atlanta area chefs will serve up family-style dishes made with farm-fresh, local ingredients sourced from PRFM farmers and vendors. Guests will dine at a table with a farmer and enjoy drinks from Second Self Brewing Company and Brookhaven Wines. 

Chefs include Terry Koval of Wrecking Bar, Adam Evans of The Optimist, Nick Leahy of Saltyard, Rusty Bowers of Pine Street Market, Jenn Robbins of Avalon Catering, Thomas McKeown of The Grand Hyatt Buckhead, Sarah O'Brien of Little Tart Bakeshop, Suzi Sheffield of Beautiful Briny Sea, and Adam Waller of Bocado. 

Tickets are available now at Brown Paper Tickets; $75 each or you can buy a table of 8 for $550. 

This event is sponsored by Country Financial and funds raised support Market programs including Wholesome Wave GA food stamp doubling, operating costs, children's programming, and healthy eating initiatives.

Slow Food ATL Ice Cream Social
June 20th from 12:00 to 2:00 p.m
Cathedral of St. Philip
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. 

Participants include chefs from Community Smith, Beverly Jean Bakeshop, Burge Organic Farm, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), di Paolo, Empire State South, King of Pops, Osteria Mattone/Table & Main, PARISH, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, The Pinewood, The Ritz-Carlton Buckhead, TRACE Restaurant, and more! 

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

Savor springtime with us

This week at PRFM...

Join us all morning for kids' activities with Your Happy Nest and live music from Jon Payne! At 10:00 a.m., don't miss the Chef Demo with Woody Back of Table & Main. What's fresh this week? Springtime favorites: strawberries, peaches, asparagus, and fennel!


- Jennifer Maley

Show and Tell

This week at PRFM…

Chef Demo

with Joey Ward of Gunshow

10:00 a.m. on 5/2

Chef Demos are sponsored by

Piedmont Hospital

This Saturday under the demo tent, one of “Top Chef” Kevin Gillespie’s “hired guns,” Joey Ward, will bring his passion for local foods and farmers. He's the real deal—knowing he wanted to become a chef as a young boy looking up to his grandfather, a Navy cook. Ward worked in some of Atlanta’s favorite spots, from Woodfire Grill to H. Harper Station, before Gillespie recruited him (and his creativity) for Gunshow. He's since been named Jezebel’s “Rising Star Chef” and listed in Zagat’s “30 Under 30" of people redefining the hospitality industry. Oh, and he’s also the two-year consecutive champ of the Kevin Gillespie Super Bowl Dip Off/Snack Attack competition. Get ready to think outside the [produce] box, y’all.

Chef Pop-Up with Nick Leahy

Grab a bite from Saltyard’s Nick Leahy and support the PRFM Meals on Wheels program, where produce is bought from farmers after the market to serve local seniors in need.

Mercer University Health Screenings

Mercer University student pharmacists will be on hand to provide blood pressure screenings and discuss the results with you. They’ll also share lifestyle modifications for patients with hypertension and info about cardiovascular diseases.

- Jennifer Maley

Root to Leaf to PRFM!

Chef Demo + Cookbook Signing
Saturday, April 18 at 10 am
Steven Satterfield of Miller Union
Chef demos are sponsored by Piedmont Hospital
The New York Times has called him the "Vegetable shaman," and that's just a small taste of the praise Chef Steven Satterfield has received. In 2010, the James Beard Foundation recognized his restaurant Miller Union as a semifinalist for the national award of best new restaurant. In 2013, 2014, and 2015, he was named a nominee for Best Chef: Southeast by the organization. He is clearly the real deal. And if you'd like to learn how to wield a vegetable like the best of them, you'd better consult the best. Enter Chef Satterfield and his recently debuted cookbook, Root to Leaf: A Southern Chef Cooks Through the Seasons, with easy-to-make dishes for the home cook. Your kitchen will never be the same, y'all. 

The Cathedral Book Store will be selling the book at the Market all morning, so stop by their tent to get your copy and have it signed after this special demo!

News of note...

PRFM Chef of the Year - 2014
Chef Thomas McKeown is our Peachtree Road Farmers Market Chef of the Year for 2014! PRFM wants to recognize the efforts of Chef Thomas over the past year to incorporate farm-to-table menu items at his restaurant and Hyatt Hotels nationwide, his partnership with our local farmers, and his willingness to give back to the Market through our vendor appreciation breakfast, Sunday Supper, Meals on Wheels chef pop-ups, and so much more. He has also held training sessions with farmers and other Grand Hyatt chefs to incorporate local offerings into the menus at Hyatt hotels worldwide. Thank you, Chef Thomas!


- Jennifer Maley

April 11 is Opening Day!

It just doesn't feel like spring has sprung until Peachtree Road Farmers Market opens for the season. Good thing that’s happening. This Saturday. So ready your shopping bags, y’all, cause it’s going to be a great year at the Cathedral of St. Philip. The ninth season will welcome a few new faces: 100% Artisan Foods (fresh tamales and salsas made from our farmers' produce and Georgia farm-raised animals), Boom Biscuits (biscuits and sweet and savory biscuit sandwiches), Oliver Farms (cold-pressed nut and seed oils from locally sourced ingredients and home-milled nut and seed flours), Proof Bakery (artisan breads including baguettes, country sourdough, multigrain rye, and more), White Oak Pastures (goat, lamb, leather goods, and beef tallow soap out of Bluffton, GA), and Yalla (handcrafted sodas made from local fruits, vegetables, and herbs). Check out all of our vendors here and come on by to meet them this Saturday from 8:30 a.m. to 12:00 p.m.

Opening Day Happenings

At 9:00 a.m., COUNTRY Financial and Peachtree Road Farmers Market will announce the third annual PRFM Reusable Bag Design Contest winner. Atlanta high school students were invited to use their creativity to show what the market and this year's theme, "Live, Love, Be Green," mean to them. We'll unveil this year's design and award the winning student a $1,000 scholarship. Be sure to pick up a free 2015 bag, hot off the presses!

At 10:00 a.m., check out our first Chef Demo of the year, sponsored by Piedmont Hospital. Join frequent market shopper, Chef Thomas McKeown of Grand Hyatt Atlanta under the demo tent. If you've ever walked with Chef McKeown on one of his market tours, you know just how passionate he is about local foods. See how this European born and trained chef creates delicious dishes out of the sustainable ingredients indigenous to the South. Chef McKeown highlights local and organic as the executive chef at Grand Hyatt Atlanta’s Cassis restaurant and oversees all of the hotel’s weddings, social gatherings, and corporate shindigs. He’s also a member of Hyatt’s Sustainable and Responsible eating team—yes, that is a thing, and yes, it is very cool. Don't miss his intro to spring this Saturday! 

Coming next week!
Join us on Saturday, April 18 at 10:00 a.m. for a special Chef Demo and cookbook signing by Chef Steven Satterfield. Root to Leaf is not a vegetarian cookbook, it's a cookbook that celebrates vegetables, and a must-have for your kitchen!  

- Jennifer Maley

Words of Thanks from Manager Lauren Carey

Hard to believe that our 8th season is ending. At this time of the year, we are so grateful for all the gifts 2014 has brought us. A few words of thanks...

First and foremost, thanks to our amazing shoppers! We've watched your families grow, adding new members (on two legs & four) and sending those we knew as children off to college. You shop with us in all weather and make local food part of your family values. The Market cannot happen without your support. We appreciate being a delicious part of your weekly routine, and we can't wait to see you on opening day, April 11, 2015.

I'm thrilled that we have been able to continue to serve a broader community this year through both our Wholesome Wave Georgia SNAP program and our new partnership with Meals on Wheels. Wholesome Wave allows us to double food stamp benefits at the Market, making fresh local foods more accessible. Our partnership with Meals on Wheels has been the perfect circle of giving. Amazing chefs like Thomas McKeown at The Grand Hyatt Buckhead, Jenn Robbins of Avalon Catering, and Nick Leahy of Saltyard did Chef Popups to raise funds for Meals on Wheels to buy veggies remaining at the end of Market. These purchases provide seniors with additional fresh vegetable servings.

The Market could not happen without the incredible hospitality of The Cathedral of St. Philip. While the Market is self-sustaining, the Cathedral offers a home to us indoors and out during the week and on Saturdays. The values of grace, hospitality and excellence are inherent in all we do. As Dean Sam Candler always says "we don't need a big Sunday coffee hour. We have one each Saturday!"

Our generous sponsor Country Financial has done so much more than provide a donation to the Market. They have become a part of our community through the high school bag contest, support of our Sunday Supper, and as a regular part of our Market. Whole Foods Market Buckhead has supported us for years by supplying staples for the chef demos unavailable at the Market as well as drinks at our information tent.

Huge thanks to all our chef demo chefs, who not only teach us how to cook each week, but support the farmers at their restaurants. I especially want to thank two chefs, who have personally and professionally gone above and beyond for the Market this year: Chef Thomas McKeown of The Grand Hyatt Buckhead and Chef Jenn Robbins of Avalon Catering. They've served at the Sunday Supper, done Chef Popups, served our vendor appreciation breakfast, and most of all bought out the occasional bumper crops from our farmers. Our gratitude to these chefs is measured in grit bowls served and veggies bought.

Your Market is special and unique because of the committed farmers, growers, food creators and artists that come rain or shine each week. All these incredible and talented small business owners fill our plates not just with food but with love. 

 
Appreciation goes to our volunteers that make the market shine. The weekly newsletter, blog, website, chef demo sound/videos and food assistance, tent and table setup, receipt-taking, garbage cleanup, and the friendly information tent services are all compliments of an incredible team that volunteers an estimated 100 hours a week. Bo, Sara, and I are so lucky to serve not just the vendors, but you our shoppers and the local food community!

I hope you count the Market among the things for which you are grateful as well. Please consider PRFM in your year-end giving. Donations can be made securely online through the Cathedral's website at https://stphilipscathedral.securegive.com. You need to create a quick account, select Donations, and then choose Farmers Market.

Eat local,
Your Market Manager
Lauren Carey

Just add Salt(yard)

This week at PRFM...
Country Financial will be on hand with free market bags featuring this year's winning design, plus a chance to win a $50 PRFM gift certificate! Also check out live music by Alex Gordon.

Chef Demo with Nick Leahy
of Saltyard
10:00 a.m. on 5/17
Chef Demos are sponsored by
COUNTRY Financial
Chef Nick Leahy is one worldly chef. He was born in Bermuda and grew up in England before moving to Atlanta in elementary school. With a mother who's half-French, he was exposed early on to delicacies like duck confit and knew even then that he wanted to be a chef. His culinary career has included stints at Food Studio, Two Urban Licks, Stats, and Parish, among others. But it was in 2011 that he and his wife really took an international leap of faith, traveling (and eating around) Europe and Africa for six months, then living in London for a year. In London, Leahy served as executive chef at Daylesford Organic, a restaurant that sources ingredients from its own farm. He brought back from abroad an even richer global perspective and a strengthened commitment to all things local and organic. Just down the road from PRFM, he opened his own restaurant, Saltyard, almost a year ago. Stop by the demo tent this Saturday to catch up with the chef!

Save the date...

Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

A market any mother would love

This week at PRFM...
Mother’s Day weekend is here. Don’t worry, PRFM has got you covered. Pick up some flowers and jewelry plus all the fixings (strawberries and asparagus, maybe?) for a super-impressive brunch that any lady is sure to love almost as much as she loves you.

Chef Demo with Chris Hall
of Local Three
10:00 a.m. on 5/10
Chef Demos are sponsored by
COUNTRY Financial
We've said it before, but it's worth saying again: Chris Hall is good people. The self-taught chef is managing partner of Local Three, a founder of The Giving Kitchen, and a partner of Staplehouse (the upcoming restaurant is his fourth Atlanta venture). Stop by the demo tent this Saturday to check out a chef that we're sure makes mama proud.

Master Gardeners
These experts will be on hand to share tips and help you grow your garden! Get advice on how to use our farmers' transplants to create or add to your veggie patch. Got a garden question? Go ahead, let them help you identify that mystery plant or figure out why your azalea just won’t bloom.

Save the date!
Our 2nd Annual Sunday Supper is June 22 at 5:30 pm at The Cathedral of St. Philip. Featuring ten chefs cooking their take on "Sunday supper," plus local breweries, wine, live music, and an outstanding auction. Tickets are $70 and available online here (create an account and choose the "make a payment" option). Watch for more details!


- Jennifer Maley

Southern Springtime

This week at PRFM...

Photo by Heidi Geldhauser

Chef Demo with Woody Back
of Table & Main
10:00 a.m. on 5/3
Chef Demos are sponsored by
COUNTRY Financial
Kentucky native Woody Back isn't just one of the nicest people you'll meet. He also happens to have some serious chef chops, from his devotion to responsibly sourced ingredients to his work with folks like Tom Colicchio and Linton Hopkins, he is the real deal. Join him under the demo tent this Saturday for some real tasty tips.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon!


- Jennifer Maley

Celebrate with us this Saturday!

This week at PRFM we celebrate our seventh birthday in style! Join us for the announcement of our reusable bag design contest winner, birthday cake and hats, farm animals, and chef demo by our founder Linton Hopkins (we thought he was busy last year, but this year he's launching Eugene Kitchen—bringing his restaurants' from-scratch pantry products to the masses—and a pre-prohibition style beer in collaboration with Red Hare Brewing). Cheers, y'all!


- Jennifer Maley

Spring is in the air (and at the market)

This week at PRFM...

Stock up on Easter treats this Saturday! Obviously eggs and carrots. But what about pea shoots to add flavor and color to any dish? We've got what you need for a perfect spring meal, savory or sweet, so hop on over. Also, come early to see David Bromstad of HGTV's Design Star and Color Splash filming a piece about how awesome the farmers market is! Also, live music.

Chef Demo with Adrian Villarreal
of The Spence
10:00 a.m. on 4/19
Chef Demos are sponsored by
COUNTRY Financial
You’ve heard of Richard Blais? Check. You’ve heard of his buzzed-about restaurant The Spence? Check. Here’s the chef that Blais trusts to craft an ever-changing, whimsical menu inspired by what’s fresh now. Adrian Villarreal brings to the table family inspiration (from Mexico) and classic training (from Le Cordon Bleu Paris). Growing up he prepared large family meals with his grandmothers and great aunt, then worked part time at his uncle’s restaurant. After graduation in Paris, Villarreal gained experience at Le Doyenne and La Maree before heading to the U.S. for a show-stopping start as chef de partie with Atlanta’s much-acclaimed (and much-missed) Joël. He later worked as executive chef at TAP before joining Blais at The Spence. Check out his demo this Saturday and pick up a couple new tricks (we’ve heard he’s got a few up his sleeves). You'll also pick up a spicy mushroom taco with pea shoots, spring onions, and herbs.


- Jennifer Maley

Demo + Corn Pups = Saturday Made

This week at PRFM...

Chef Demo with Terry Koval 
of Wrecking Bar Brewpub 
10:00 a.m. on 4/12 
Chef Demos are sponsored by 
COUNTRY Financial  
Professional skateboarder. That was 2013 Market Mash-Up winner Terry Koval’s first dream, one that led him to San Francisco from his home in Greenville, SC. Good thing for us he changed course in career—thanks to the California farm-to-table movement—and in location—heading back to the South and joining us here in Atlanta. He’s since worked at local favorites like Buckhead Diner, Canoe (with mentor Gary Mennie), and both Lobby and Room at TWELVE. PRFM fans of Farm Burger might be interested to know that Chef Koval was a creative force in conceptualizing those delicious grass-fed burgers. He now brings his love of all things local and seasonal to Wrecking Bar Brewpub, where his menu is accented by house-brewed craft beer and a revitalized historic building. He’s not just inspired at work, either—his family’s got four chickens at home (Puffy, Poppins, Snowflake, and Buttercup). Don't miss this Saturday's demo, when chef Terry will show us how to whip up a spring salad with beer mustard vinaigrette. 

After you check out the demo, look for the chef's pop-up tent, where chef Terry will have Riverview Farms cheddarwurst corn pups on offer for just $3 a pup!


- Jennifer Maley

April 5 is Opening Day!

It just doesn't feel like spring has sprung until Peachtree Road Farmers Market opens for the season. Good thing that’s happening. This Saturday. So ready your shopping bags, y’all, cause it’s going to be a great year at the Cathedral of St. Philip. The eighth season will welcome a few new faces: Serenbe Farms (certified organic produce), ColdLife Organic Juices (made with locally grown veggies), Earth Biscuit Crackers (hand-cut, flavored crackers), Verdant Kitchen (certified organic ginger and turmeric = ginger snaps, ginger ale, ginger syrup, and ginger bites), and Garnish & Gather (meal kits featuring local ingredients from PRFM farmers).Check out all of our vendors here and come on by to meet them this Saturday from 8:30 a.m. to 12:00 p.m.

Opening Day Happenings
Join us at 8:30 for the opening bell and blessing.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon!

Photo: Our Labor of Love

Chef Demo at 10:00 a.m.
with Jeb Aldrich of 4th & Swift
Chef Demos are sponsored by
COUNTRY Financial
Like father, like son? If we're talking about two of our city's best chef talents...then, yes. Not only is Jeb Aldrich the chef de cuisine at 4th & Swift, he happens to be the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got some proven sweat in the game (we can't speak to the tears): classically trained at Johnson & Wales, stints at Charleston’s Peninsula Grill and Atlanta’s Rainwater, Canoe, and much-lauded Joël, plus work in Austria and Italy, to be exact. Five years ago he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday—it’ll be almost like sitting on 4th & Swift’s new patio, only with a few more friends and farmers around.


- Jennifer Maley

A Word of Thanks: Market Manager Lauren Carey

It's been quite a year! Over 5,500 Facebook fans, 2,296 Twitter fans, 70 vendors, 38 wonderful markets, 35 chef demos, 40 amazing volunteers, two Holiday Artist events, hundreds of dogs and one cat, baby goats, pigs, ponies, the Sunday Supper evening, a Halloween parade, and a Market Mash-Up! This season we saw our Wholesome Wave Program double yet again, processing nearly $30,000 in food stamp benefits at the Market.

We have also seen our farmers struggle with major health issues and the worst weather season in years. All along we have been grateful for your continued support. We are also grateful to our sponsors: Country Financial, Whole Foods, Wholesome Wave. Without the support of our sponsors, our chef demos and the food stamp matching program could never happen.

Peachtree Road Farmers Market is a special place because of the smiling faces we see each week—farmers, artists, food producers, volunteers, and most importantly you, our customers. We notice when you aren't in your usual chef demo seat, we are excited to meet your new baby, and we love to make you smile as we fill your shopping bags with delicious local foods.

Thank you so much for supporting the 2013 Peachtree Road Farmers Market! We can't wait to see you on April 5 for opening day 2014 as we launch our 8th season!

Sincerely,
Lauren Carey, Market Manager

Father Knows Best

This week at PRFM…
Father’s Day weekend is upon us. PRFM is your one-stop-shop for pop—pick up all his faves, like bacon, pasta, sweet treats, and (well) pops, maybe? Also, The Homestead will be on hand to help the kids make a Father’s Day card with seed-paper—something dad can read then plant to grow flowers in the garden!

Chef Demo with Jeb Aldrich
of 4th & Swift – 10:00 a.m. on 6/15
Chef Demos are sponsored by
COUNTRY Financial
Like father, like son? If we're talking about two of our city's best chef talents...then, yes. Not only is Jeb Aldrich the chef de cuisine at 4th & Swift, he happens to be the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got proven sweat (we can't speak to the tears) in the game: classically trained at Johnson & Wales, stints at Charleston’s Peninsula Grill, Atlanta’s Rainwater, Canoe, and much-lauded Joël, and work in Austria and Italy, to be exact. Four years ago he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday to enjoy chef Jeb's recipe featuring chicken in honor of Pastured Poultry Week! It’ll be almost like sitting on 4th & Swift’s new patio, only with a few more friends and farmers around. (photo by Our Labor of Love)

Canning with Martha
8:30 a.m. to 12:00 p.m.
Welcome back our canning expert Martha McMillin—she’ll be on hand all morning to share tasty spring canning recipes and answer all of your questions about home canning—yes, you (can) CAN!

On sale now…

Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction (castle in Italy, anyone?). All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

The Best Kind of Social

This week at PRFM…
COUNTRY Financial will be on hand giving out limited edition 2013 Peachtree Road Farmers Market Reusable Design Contest bags. Stop by to grab your free bag and enter to win a market gift certificate.

Slow Food ATL Ice Cream Social
June 8th from 12:30–2:00 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Seventh Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, The Optimist, Woodfire Grill, Five & Ten, Local Three, The Spence, Ammazza, 4th & Swift, Seven Lamps, Pricci, Rosebud, Buttermilk Kitchen, One Eared Stag, Bantam + Biddy, Cook Hall, Davio's, Livingston, plus our awesome amateurs! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Tickets can be purchased online here. Don’t forget to please BYOS (bring your own spoon)!

Chef Demo with Ron Eyester
of Rosebud & The Family Dog
10:00 a.m. on 6/8
Chef Demos are sponsored by
COUNTRY Financial
Before you enjoy all that delicious, delicious ice cream, don’t forget to stop by the chef demo tent and lay down a layer of the savory stuff. Hint: it is also delicious, courtesy of Ron Eyester. We love Chef Ron’s unique take on what it means to eat local, and we know from experience that he makes preparing the season’s best a whole lot of fun. Ask him about his new restaurants in the works—a pizza joint for Morningside and a diner for Atlantic Station. Or maybe ask about Rosebud’s new weekday brunch menu. Just don’t you worry—“The Angry Chef” is really one of the nicest guys you’ll meet.

On sale now…

Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction. All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley