Double the PRFM, double the fun

This week at PRFM...

Get doubly fit at the market this Saturday—start the morning with a free barre class from Pink Barre (register here and bring water + yoga mat), then get your healthy shop on to the live acoustic music of Bailey.

In season this week? Asparagus, arugula, beets, bok choy, carrots, collards, fennel, garlic, herbs, kale, kohlrabi, leeks, lettuces, mustard greens, peas, plants, ramps, radishes, spinach, spring onions, strawberries, sweet potatoes, swiss chard, tatsoi, turnips...and more!

At 10:00 a.m. Chef Nick Leahy of Saltyard joins us for a demo featuring seasonal ingredients available at the market.

Also this week? Opening day of Wednesday PRFM! Starting on April 13 from 4:30 to 8:00 p.m., you'll be able to get your local food fix midweek, too. Also, dinner to enjoy onsite or to-go. Also, beer (onsite, please). This week's pop-up chef is Nick Leahy and brewery is Orpheus (artisanal brewery overlooking Piedmont Park and the Beltline; lineup features saisons, sours, hops, and barrels). Y'all come!

- Jennifer Maley

Artist Market + Santa = holiday kick-start!

This week at PRFM...
Remember, PRFM is open 9 a.m. to noon now through 12/19!

Holiday Artists Market
On Saturday, November 28, in addition to our fantastic line-up of farmers and prepared food vendors, more than 35 artists will bring their locally made wares to help you shop for the holidays! Our artists are producing fine jewelry, original paintings and photography, hand-stitched and knitted clothing items & accessories, doggy treats and pet goodies, bath and body collections, pottery, fiber and paper art, woven baskets, and much more. NaturAlmond, Verdant Kitchen, Beautiful Briny Sea, and Doux South all have gift packages for that hard-to-shop for foodie in your life. Garnish and Gather is offering a specialty gift card with an extra 20% added just for Market shoppers. Fabulous holiday wreaths are available for pre-order from Heirloom Gardens. Support your local farmers, chefs, and artisans this holiday season!

Santa Visits the Market
Santa and his Elves will be visiting the Market for free festive photos (please bring your own camera). Kids of all ages  are welcome (and their dogs are, too!). The event is inside the Cathedral and takes place along with the farmers market and holiday artist market. Ongoing all morning; no appointment necessary.

Santa's trip is sponsored by Chef Kevin Gillespie and the elves of Terminus City BBQ, who will be serving up Terminus Whole Hog BBQ sandwiches. 

Chef Pop-up with Nick Leahy
Chef Nick Leahy of Saltyard joins us with another Chef Pop-up tent featuring Market-fresh ingredients! All proceeds from our Chef Popups benefit Meals on Wheels Atlanta in buying produce from Market farmers for seniors in need. We're delighted to see the Market serve as a path to help farmers sell more produce and provide our seniors with healthy, local veggies. Come support this week's Chef Popup for a great cause! Ongoing all morning. 

Prep for Turkey Day the PRFM way

Remember, PRFM is open 9 a.m. to noon now through 12/19!

This week at PRFM...
It's the weekend before Thanksgiving, so don't forget all of your side dish necessities at the Market! We'll have sweet potatoes, winter squash, radishes, turnips, carrots, ginger, mushrooms, peppers, kale, and lots more local produce. Enjoy grass-fed beef and pork for a turkey alternative, as well as farm fresh eggs, local raw honey, jam, and pickled and roasted goodies for your Thanksgiving feast!

Chef Demo - Saturday 10 am
Nick Melvin | Venkman's
Executive Chef and Partner Nick Melvin takes a creative approach to classic comfort cuisine at Venkman's in the Old Fourth Ward. Nick's experience includes Atlanta faves Rosebud, Parish, and Empire State South. Venkman's uses the best quality ingredients and serves wild and sustainable seafood, humanely raised poultry, grass-fed free range meats, and local produce whenever possible. Nick applies his fine dining background to family recipes at Venkman's, where you can enjoy amazing food and drinks with eclectic live music, to boot. Nick's Doux South Pickles are always finding their way into the dishes too. 

SNAP Sign-up Assistance
The Market partners with Wholesome Wave Georgia to double the value of every SNAP/EBT dollar spent at the market, providing access to good food while supporting sustainable farmers and contributing to the local food economy.

This Saturday, Wholesome Wave will be at the market all morning to answer questions and assist those who qualify for SNAP benefits to sign up. If you know anyone who could use food assistance, invite them to come to the Market. Check the Wholesome Wave Georgia website for the info required to sign up.

Save the date - November 28

Holiday Artists Market
On Saturday, November 28, in addition to our fantastic line-up of farmers and prepared food vendors, more than 35 artists will bring their locally made wares to help you shop for the holidays! Our artists are producing fine jewelry, original paintings and photography, hand-stitched and knitted clothing items & accessories, doggy treats and pet goodies, bath and body collections, pottery, fiber and paper art, woven baskets, and much more. Support your local farmers, chefs, and artisans this holiday season!

Santa Visits the Market
Santa and his Elves will be visiting the Market for free festive photos (please bring your own camera). Kids of all ages  are welcome (and their dogs are, too!). The event is inside the Cathedral and takes place along with the farmers market and holiday artist market. Ongoing all morning.

Santa's trip is sponsored by the chefs of Terminus City BBQ, and his elves will be serving up Terminus Whole Hog BBQ sandwiches.

Join us inside this Saturday!

This week at PRFM...

Shop inside Child Hall with us and come hungry! Kevin Gillespie's Terminus City will be selling chopped whole hog BBQ sandwiches for $6 each. Last time they came to market, they sold out early, so make this your first stop. Then be sure to check out the Chef Demo at 10:00 a.m. with a true farm-to-table goddess, Hilary White (The Hil at Serenbe).

And when jotting down your shopping list, Piedmont Heathcare reminds us that fall is a great time for Asian greens! Whether you're trying bok choy, tatsoi, mizuna or napa cabbage, here's a quick recipe video from our friend Chef Zeb Stevenson at Watershed. Make greens one of your seven and don't forget to enter the Buy 7 contest for your chance to win a PRFM gift certificate!

Fall into PRFM!

This week at PRFM, celebrate the beginning of fall weather and fall produce. Join us at 10:00 a.m. for a Chef Demo from Bocado's Adam Waller and, if you're feeling snackish, stop by the Chef Pop-up before or after—Chef Thomas McKeown will have market-fresh grits bowls on offer!


- Jennifer Maley

A Gillespie Revival

This week at PRFM...

The Buy 7 contest is back! Let the cooler mornings inspire you to add sweet potatoes and winter squashes to your list this week. Remember, you just need to buy seven different types of fruits and vegetables from our farmers to be entered to win a $20 Peachtree Road Farmers Market gift certificate! After you've filled up your bags, bring them to the info tent to enter; now through November.

Demo + BBQ Pop-up + Book-signing
with Chef Kevin Gillespie
10:00 a.m. on 9/19
Chef demos are sponsored by
Piedmont Hospital
It’s safe to say that the city of Atlanta is proud of our nationally acclaimed chefs. It’s also safe to say that PRFM has a particular love for the ones who live local food, too. So it goes without saying (even though we said it here, here, and here) that PRFM and its shoppers look forward to our annual Kevin Gillespie chef demo. What’s he been up to since last year? Oh, you know, continuing to draw crowds at Gunshow while also opening up new hot-spots Terminus City and Revival.

Join Chef Gillespie this Saturday for a delicious demo, chef pop-up (BBQ will be for sale), and cookbook signing (get started early on your holiday shopping with autographed copies of "Fire in my Belly" and "Pure Pork Awesomeness").


- Jennifer Maley

PRFM for all

This week at PRFM...

Our Buy 7 Contest continues, so don't forget to stop by the info tent and enter to win! While you're picking out those fruits and veggies, enjoy the sounds of Irish music, bring the kids to Your Happy Nest (story time at 9:00 a.m. and farm animal crafts all morning), check out the Chef Demo with The National's Peter Dale at 10:00 a.m., and grab a bite from our Chef Pop-Up with Nick Leahy (benefiting the PRFM Meals on Wheels program). Saturday made.

- Jennifer Maley

Show and Tell

This week at PRFM…

Chef Demo

with Joey Ward of Gunshow

10:00 a.m. on 5/2

Chef Demos are sponsored by

Piedmont Hospital

This Saturday under the demo tent, one of “Top Chef” Kevin Gillespie’s “hired guns,” Joey Ward, will bring his passion for local foods and farmers. He's the real deal—knowing he wanted to become a chef as a young boy looking up to his grandfather, a Navy cook. Ward worked in some of Atlanta’s favorite spots, from Woodfire Grill to H. Harper Station, before Gillespie recruited him (and his creativity) for Gunshow. He's since been named Jezebel’s “Rising Star Chef” and listed in Zagat’s “30 Under 30" of people redefining the hospitality industry. Oh, and he’s also the two-year consecutive champ of the Kevin Gillespie Super Bowl Dip Off/Snack Attack competition. Get ready to think outside the [produce] box, y’all.

Chef Pop-Up with Nick Leahy

Grab a bite from Saltyard’s Nick Leahy and support the PRFM Meals on Wheels program, where produce is bought from farmers after the market to serve local seniors in need.

Mercer University Health Screenings

Mercer University student pharmacists will be on hand to provide blood pressure screenings and discuss the results with you. They’ll also share lifestyle modifications for patients with hypertension and info about cardiovascular diseases.

- Jennifer Maley

PRFM + Meals On Wheels

Peachtree Road Farmers Market and Meals On Wheels Atlanta Collaborate:

Farm to Table for Seniors in Need

Meals On Wheels Atlanta and the Peachtree Road Farmers Market at The Cathedral of St. Philip are partnering to provide the freshest locally grown vegetables to senior clients of Meals On Wheels Atlanta. At the market on Saturday mornings, Meals On Wheels Atlanta purchases - at a discounted rate - vegetables left at the end of the market to deliver to their senior clients.

Chef Nick Leahy of Saltyard is on the Board of Trustees for Meals On Wheels Atlanta and was instrumental in developing this partnership. “It’s a win-win for everyone. Local farmers are able to reduce waste and Meals On Wheels Atlanta clients benefit from fresh local vegetables,” he said.

Peachtree Road Farmers Market at The Cathedral of St. Philip is open every Saturday 9:00 AM to 12:00 PM through December 13, 2014. Peachtree Road Farmers Market is the largest producer-only market in metro Atlanta. The market has created Chef Pop Ups that will benefit the Meals On Wheels Atlanta and Peachtree Road Farmers Market partnership. The Chef Pop Ups feature local chefs preparing a delicious dish for shoppers utilizing market produce. The shoppers can choose to make a donation which will help offset the cost of the vegetables provided to Meals On Wheels Atlanta. Upcoming Chef Pop Ups benefiting the partnership will be on October 11, November 8, November 22 and November 29.

Lauren Carey, Executive Director at Peachtree Road Farmers Market, is responsible for working with the market farmers and providing Meals On Wheels Atlanta with their weekly supply of vegetables. “Our farmers are so excited about this partnership. It really is the perfect relationship. Shoppers enjoy Chef Pop Ups made with market veggies, the money goes back to supporting the farmers who are helping to feed seniors in need,” she said.

In Georgia, one in six seniors does not know when or where their next meal will come from. To combat senior hunger in the Atlanta community, Meals On Wheels Atlanta will deliver more than 130,000 meals this year to local Atlanta seniors in need.

“We are thrilled to be able to provide fresh vegetables from local farmers to our senior clients. This partnership shows how Atlanta’s nonprofits can team up to do what’s best for the seniors in our community,” said Jeff Smythe, Executive Director for Meals On Wheels Atlanta.

To make a donation to support this partnership, please visit www.mealsonwheelsatlanta.org.

About Meals On Wheels Atlanta
Founded in 1965, Meals On Wheels Atlanta is a nonprofit organization that supports senior independence through meals, shelter, education and community. Through extensive programming, Meals On Wheels Atlanta delivers more than 130,000 meals annually, repairs hundreds of senior homes, manages seven neighborhood senior centers, provides community and wellness education, and helps seniors and their families manage Alzheimer's and dementia. Meals On Wheels Atlanta serves approximately 2,400 seniors annually. For more information on how to volunteer or donate to Meals On Wheels Atlanta, please visit www.mealsonwheelsatlanta.org or follow them on Facebook and Twitter or call (404) 351-3889.

About Peachtree Road Farmers Market
The Peachtree Road Farmers Market was founded in 2007 and exists as a program of The Cathedral of St. Philip. Now in its eighth year, Peachtree Road Farmers Market is a leader in the community connecting over 70 farmers and local producers to over 2,500 weekly shoppers. PRFM is the largest producer-only farmers market in the state. Producer-only means that everything at the Market has been grown, raised, or made by the seller, ensuring fair prices for both the vendors and the consumers. The Market takes place on Saturday mornings beginning in April, rain or shine, until mid December. PRFM accepts and doubles SNAP (EBT/food stamp) benefits. For more information please visit our website at www.peachtreeroadfarmersmarket.com or find us on Facebook, Twitter or Instagram.

Photo credit: Sara Craig-Goodell. L-R: Chef Nick Leahy of Saltyard, Asner Jean and Vanessa Ashi with MOWA, Lauren Carey with PRFM, and Farmer Michael Hendricks of Indian Ridge Organic Farm.

Demo + Corn Pups = Saturday Made

This week at PRFM...

Chef Demo with Terry Koval 
of Wrecking Bar Brewpub 
10:00 a.m. on 4/12 
Chef Demos are sponsored by 
COUNTRY Financial  
Professional skateboarder. That was 2013 Market Mash-Up winner Terry Koval’s first dream, one that led him to San Francisco from his home in Greenville, SC. Good thing for us he changed course in career—thanks to the California farm-to-table movement—and in location—heading back to the South and joining us here in Atlanta. He’s since worked at local favorites like Buckhead Diner, Canoe (with mentor Gary Mennie), and both Lobby and Room at TWELVE. PRFM fans of Farm Burger might be interested to know that Chef Koval was a creative force in conceptualizing those delicious grass-fed burgers. He now brings his love of all things local and seasonal to Wrecking Bar Brewpub, where his menu is accented by house-brewed craft beer and a revitalized historic building. He’s not just inspired at work, either—his family’s got four chickens at home (Puffy, Poppins, Snowflake, and Buttercup). Don't miss this Saturday's demo, when chef Terry will show us how to whip up a spring salad with beer mustard vinaigrette. 

After you check out the demo, look for the chef's pop-up tent, where chef Terry will have Riverview Farms cheddarwurst corn pups on offer for just $3 a pup!


- Jennifer Maley