summer

Summer living


This week at PRFM...
We're rain or shine (see us inside Child Hall if there's rain!)

Chef Demo
with Graham House | 4th & Swift
10:00 a.m. on 6/27
Chef Demos are sponsored by
Piedmont Hospital
Wanderlust doesn't begin to describe chef Graham House's culinary journey. He started out in Asheville and Atlanta, then decided to give Italy a try, working at a 140-year old kitchen in a small town outside of Lake Como. After a year, he headed back to the states and served as the opening sous chef under chefs Jay Swift and Chris Hall at 4th & Swift, where he continued to develop his love for local and seasonal. Next he took that passion across the country to work with California veg, cooking at renowned restaurants in Napa and San Francisco with a focus on using not just the whole animal, but also the whole vegetable. Lucky for us, his travels have brought him back to Atlanta and 4th & Swift, where he's been putting his spin on the menu since May. Join him under the demo tent this Saturday for a fresh look at what to do with your summer market haul!

Tips from Piedmont Better Living...
Here, from our partners at Piedmont Hospital, is a quick article on just how great raw veggies are for you. Bonus: they taste wonderful, too (especially PRFM's farm-fresh heirloom varieties).

Of note...
Peachtree Road Farmers Market is CLOSED on JULY 4th due to the Peachtree Road Race. Good luck to everyone participating!


- Jennifer Maley

A perfect summer demo


This week at PRFM...

Chef Demo at 10:00 a.m. with Suzanne Vizethann of Buttermilk Kitchen, a shopper favorite with a demo reputation well-earned (folks are still talking about her teaching us the perfect omelette technique last year). Check out the demo tent this Saturday when chef Suzanne will show us how to make a delicious summer treat, watermelon tomato gazpacho with feta and herbs. Chef demos are sponsored by COUNTRY Financial.


- Jennifer Maley

New restaurant, new school year, new tricks


This week at PRFM...

Chef Demo with Todd Richards of The Pig & The Pearl and The Shed at Glenwood. For more on chef Todd, take a look at this. And be sure to visit the demo tent at 10:00 a.m. this Saturday to ask him all about his newest venture, The Pig & The Pearl, opening soon in Atlantic Station!


Also this week, bring the family by for a back-to-school Whole Foods Kids Activity. Stephanie Watson, Healthy Eating Specialist at Whole Foods Market Buckhead, will show your kids how to make both an open-faced breakfast sandwich and veggie skewers—perfect for healthy, quick, and easy breakfast, lunch, or snack options! Plus, all of the ingredients will be on hand from our PRFM vendors (think NaturAlmond and fruits and veggies from your farmers!).


- Jennifer Maley

Farm Fresh Summer


This week at PRFM...

Chef Demo with Brent Banda of La Tavola. Check out our notes about this fabulous Fifth Group chef and see him at the demo tent at 10:00 a.m. for a summertime treat!

Also, this Saturday, don't miss Ag Tourism Day with a special book signing by Jodi Helmer. Jodi's Farm Fresh Georgia is a go-to guide for visiting all of the great farms and agricultural events in our fair state (farmers markets, farm stands, farms, u-picks, kids' activities, lodging, dining, dairies, festivals, choose-and-cut Christmas trees, wineries, and more). In addition to picking Jodi's brain about all things agriculture, you can also sign up to tour our PRFM farmers' farms!


- Jennifer Maley

Bringing the coast to PRFM


This week at PRFM…

Chef Demo with Craig Richards
of St. Cecilia
10:00 a.m. on 7/12
Chef Demos are sponsored by
COUNTRY Financial
Don't miss this week's demo with Craig Richards, chef de cuisine at Ford Fry’s latest hit restaurant, St. Cecilia. With a culinary pedigree that began with Pachamama’s in Kansas, then training with the “first lady of Italian cuisine,” Lidia Bastianich, and working as executive chef at Lidia’s in Pittsburgh, Richards knows how to create fresh, crave-worthy dishes. His Atlanta journey has included La Tavola Trattoria and Ecco before heading down the road to Buckhead for St. Cecilia, where he delivers tasty coastal European fare. Stop by this Saturday to see chef Richards' summer tips and tricks!

Special Guest
Holy Comforter Middle School Arts Program
Also this Saturday, check out The Friendship Center Arts Program, who will have representatives on hand to share about this initiative at Holy Comforter Church. The arts program offers a supportive studio environment that fosters creativity, self-direction, and mutual encouragement. A part-time arts director and a corps of volunteers offer skilled one-on-one instruction in painting, ceramics, woodworking, fiber arts, photography, and stained glass. Instruction caters to all ability levels, and the artists may sell their work at church and community art festivals. This program, with its individualized instruction, its freedom to pursue creative projects, and the opportunity for the artists to show and sell their work, instills a sense of confidence and self-worth.


- Jennifer Maley

Keeping it healthy this summer


First things first...thanks to all of the chefs, breweries, ticket buyers, and auction bidders who made our 2nd Annual Sunday Supper a success! Funds were raised for PRFM's Wholesome Wave program (doubling the value of SNAP benefits spent at local farmers markets) and our city-of-Atlanta-required police officer (helping pay for this part of the market so that we don’t have to pass on the additional cost to our vendors).

This week at PRFM...

Chef Demo at 10:00 a.m. with Jenn Robbins of Avalon Catering (check here to read about how awesome she is and why you won't want to miss this demo). Also, physicians from Piedmont Healthcare will be at the market offering free skin cancer checks from 8:30 a.m. to noon. Early detection is key in treating skin cancer—take care of you!


- Jennifer Maley

National favorite, local address


This week at PRFM...

What better way to spend a summer Saturday morning than at the farmers market: Chef Demo at 10:00 a.m. with Peter Dale of The National (one of Hugh Acheson's acclaimed Athens restaurants)—we've raved about him in the past, and so has Food & Wine magazine, naming Dale "The People’s Best New Chef Southeast" for 2012. Also, Chef Demo sponsor Country Financial will be on hand with free market tote bags, and we'll all relax to the sounds of live music and market shopping. Saturday made.


- Jennifer Maley

Sunday Supper is here! Also, cocktails.


This week at PRFM...

Don't miss our Cocktail Demo with rock star mixologist Paul Calvert of Paper Plane and Victory Sandwich Bar. Stop by this Saturday at 10:00 a.m. for a summertime refresher. Something else you won't want to miss? PRFM's Sunday Supper! Check out details below, and buy tickets at the market this Saturday (cash/check), at the Cathedral's atrium kiosk, or online (create an account and choose the "make a payment" option).

2nd Annual
PRFM Sunday Supper
June 22 at 5:30 p.m.
The Cathedral of St. Philip
Buy your tickets now for this fantastic event featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction (including vacation stays in places as far as Italy and as close as Sea Island to fabulous wine dinners at some of the city’s best restaurants). Purchase tickets ($70) at the market this Saturday (cash/check), at the Cathedral's atrium kiosk, or online (create an account and choose the "make a payment" option).

This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).


- Jennifer Maley

Sunday Supper + this week's happenings


Coming soon!

2nd Annual
PRFM Sunday Supper
June 22 at 5:30 p.m.
The Cathedral of St. Philip
Buy your tickets now for this fantastic event featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction (including vacation stays in places as far as Italy and as close as Sea Island to fabulous wine dinners at some of the city’s best restaurants). Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).

This week at PRFM...

Come by for this week's Chef Demo with Aaron Russell of Restaurant Eugene. Chef Russell has been recognized as one of the country's best pastry chefs, so we know it'll be sweet. Check out more from our post last year, and visit the demo tent this Saturday at 10:00 a.m. to see him in action!

Also this week, welcome back our canning expert Martha McMillin—she’ll be on hand from 8:30 a.m. to 12:00 p.m. to share tasty canning recipes and answer all of your questions about home canning—yes, you (can) CAN!


- Jennifer Maley

You'll want to pop up at PRFM this week!


This week at PRFM...

Jeffrey Morgan Photography
Don't miss our Chef Demo with Jarrett Stieber of pop-up restaurant and speakeasy Eat Me Speak Me. The alum of Empire State South, Abattoir, Holeman & Finch Public House, Restaurant Eugene, and Pura Vida has been called the "prince of pop-ups" by Atlanta Magazine for his recent successes at The General Muir and Gato Bizco. Stop by this Saturday at 10:00 a.m. to see Chef Stieber work some seasonal magic!

Also, check out the Happy Nest tent for kids' activities from 8:30 a.m. to noon, then head to the Ice Cream Social (details below)!

Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features over 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here or at the door until they sell out. Don’t forget to please BYOS (bring your own spoon)!

Coming soon...

2nd Annual
PRFM Sunday Supper
June 22 at 5:30 p.m.
The Cathedral of St. Philip
Featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction. Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).


- Jennifer Maley

Market Staycation


This week at PRFM...

Chef Demo with David Gross
of Cook Hall
10:00 a.m. on 5/31
Chef Demos are sponsored by
COUNTRY Financial
Chef Gross has been holding it down in Buckhead since leading the kitchen at the W Hotel's MARKET and now at Cook Hall, where he's continued to use fresh, seasonal ingredients to impress Atlanta locals and visitors, alike. His background includes an education from the Culinary Institute of America and stints at the Atlanta Ritz-Carlton, City Grill, Pricci, Bluepointe, Horizon, Blue Ridge Grill, Bone's Restaurant, and even a global training at the historic Hotel Chateau Gütsch in Lucerne, Switzerland. No need to pack your bags to take a little adventure this Saturday—just stop by the demo tent and pull up a chair!

Coming soon...

Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!

2nd Annual
PRFM Sunday Supper
June 22 at 5:30 pm
The Cathedral of St. Philip
Featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auction. Tickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).


- Jennifer Maley

Demo, ice cream, and Sunday Supper! Oh, my!


This week at PRFM...

Don't miss the Chef Demo with Zeb Stevenson of PARISH at 10:00 a.m. For more on Chef Zeb, check out our previous posts about him and his love of all things local! (Photo Credit: Heidi Geldhauser, Our Labor of Love)

Coming soon...

Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!

2nd Annual 
PRFM Sunday Supper
June 22 at 5:30 pm
The Cathedral of St. Philip
Featuring food and drinks from Staplehouse, Restaurant Eugene, Kimball House, Miller Union, Grand Hyatt Buckhead, Avalon Catering, Eat Me Speak Me, Wrecking Bar, Venkmans, Lure, Red Brick Brewing Co., Storico Fresco, Little Tart Bakeshop, S&J Woodfire Pizza, Greendale Farm Cheese, Willamette Valley Vineyards, Eventide Brewing, and more! Plus, live music by Sailing to Denver and both a live and silent auctionTickets are $70. Purchase tickets online here (create an account and choose the "make a payment" option) or at the market. This fundraiser pays for PRFM's Wholesome Wave program (supporting our local farmers, economy, and community by doubling the value of SNAP benefits (formerly food stamps) spent at local farmers markets) and PRFM’s city-of-Atlanta-required police officer (helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees).


- Jennifer Maley

FALL(ish)


This week at PRFM…

Photo: Heidi Geldhauser
Chef Demo
What better way to celebrate Fall-eve (oh, it’s a thing) than with a rock-star chef demo from Miller Union’s Steven Satterfield? There isn’t a better way, so be sure to drop by the demo tent this Saturday 9/21 at 10:00 a.m. to watch Chef Satterfield work some seasonal magic. Chef Demos are sponsored by COUNTRY Financial.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon on Saturday!

Save the Date…

4th Annual Market Mash-up
Saturday, October 5
9:00 a.m. to 12:00 p.m.
Sponsored by
COUNTRY Financial
For the last three years, your favorite PRFM vendors have paired up to create some amazing dishes at PRFM's Mash-up event, and you won’t want to miss what they’ve got in store for you to taste and vote on this year. Plus, the silent auction is back with some incredible lots—just to name a few of the more than 60...a day of shopping, cooking, and feasting with Chef Linton Hopkins, goodies from Miller Union, Garnish & Gather, and Laughing Skull Lounge, an iPad sleeve from WellPutGoods.com, a cheese-making workshop from Many Fold Farm complete with stay at Serenbe, and a Local Three dinner with courses and pairings until you cry "Mercy!" The market will be open as usual during the Mash-up, so come ready to shop, taste, and bid on great auction items. This fundraiser pays for PRFM’s city-of-Atlanta-required police officer—thanks in advance for helping to support this part of the market! Tasting tickets will go on sale at PRFM on September 28.


- Jennifer Maley

Local Nation


Chef Demo
with Peter Dale of The National
10:00 a.m. on 8/10
Chef Demos are sponsored by
COUNTRY Financial
Y'all know Hugh Acheson. Meet Hugh's executive chef from his Athens restaurant The National—Peter Dale. No, really, you should come meet him this Saturday. A UGA grad, Peter pursued his culinary passion shortly after college. With family heritage from Ecuador and Greece, he had experienced an array of cuisines and was ready to get his start in the field. He began as an apprentice at Hugh's Five & Ten restaurant, with plans to attend culinary school thereafter. Instead, he chose travel as his education and spent time in Europe (mostly Spain) where he found further inspiration and honed his skills. In 2007, Dale and Hugh opened The National, combining their interests in cooking, travel, and food politics. The daily-changing menu features ingredients from local farms and pairs the seasons of Georgia with the flavors of Spain, France, North Africa, Greece, the eastern Mediterranean, and the Middle East. This weekend you don't have to travel around the world, or even to Athens, to get a taste for Peter's fantastic dishes—you just have to stop by PRFM!

Canning with Martha
8:30 a.m. to 12:00 p.m.
Welcome back our canning expert Martha McMillin—she’ll be on hand all morning to share tasty summer canning recipes (like how to freeze corn) and answer all of your questions about home canning—yes, you (can) CAN!


- Jennifer Maley

Digging In


Chef Demo with Hilary White
of The Hil at Serenbe
10:00 a.m. on 8/3

Chef Demos are sponsored by
COUNTRY Financial
Chef Hilary talks the talk and walks the walk, y’all. Having grown up around the rural farmland of Ohio, she was drawn to the Serenbe community and its ethos of sustainability when picking the location of her namesake restaurant, The Hil. Before that, she had built her knowledge and experience traveling the globe, earning a degree from the Culinary Institute of America in Hyde Park, New York, and working her way up as the Buckhead Life Restaurant Group’s first female executive chef. But the farmland called in 2007, and Chef Hilary opened The Hil at Serenbe with her husband, Jim, and her mother, Sandy Pitsch, at her side. She spends time tending the farm and growing produce, using the fruits of her labor to create comforting dishes worth the short drive to Serenbe. The critics love her (she’s been lauded by the likes of Bon Appetit, Food & Wine, and The New York Times) and her community does, too (she’s involved with Les Dames d’Escoffier, Southern Foodways Alliance, Georgia Grown, Share Our Strength, and Wholesome Wave). When she’s not spending her spare time volunteering or mentoring young chefs, you can find Chef Hilary exploring the roads on her Harley. Or, we might recommend spotting her at PRFM this Saturday, where she’ll show us how to make some quick and delicious fridge pickles.

AgSouth AgAware Day at PRFM
August 3 from 8:30 a.m. to noon
Join us on Saturday, when AgSouth Farm Credit will dedicate a picnic bench to PRFM volunteers, build a raised flower bed and herb garden for the Market, and host the “Ag Experience” for youth and their families—kids will learn what it takes to farm, including getting money from the bank, buying seeds, planting, harvesting, and selling. Then they’ll use the “profits” to play games!


- Jennifer Maley

Winner Winner Chicken Dinner?


Chef Demo with Todd Richards
of The Shed at Glenwood
10:00 a.m. on 7/27
Chef Demos are sponsored by
COUNTRY Financial
Check out last year’s love letter to Iron Chef and Today alum Chef Todd Richards. He’s still throwing down at The Shed, with a new fried chicken night for the people, and has some exciting plans in the works for Atlantic Station—there, he and The Shed owner Cindy Shera will open the Pig and the Pearl in January 2014. We can’t wait for the smokehouse’s offerings: locally sourced meats and fish, a raw bar with fresh oysters, and of course a cool cocktail menu. In the meantime, visit Chef Todd under our demo tent this Saturday (and at The Shed anytime). P.S. look out for the COUNTRY Financial folks handing out PRFM bags—they’ll also have a chance for you to win a Shed gift certificate!

Save the date…
On Saturday, August 3, bring the kids for AgSouth AgAware activities from 8:30 a.m. to noon. Learn what it takes to farm, including getting money from the bank, buying seeds, planting, harvesting, and selling. Then use the “profits” to play games!


- Jennifer Maley