Just add Salt(yard)


This week at PRFM...
Country Financial will be on hand with free market bags featuring this year's winning design, plus a chance to win a $50 PRFM gift certificate! Also check out live music by Alex Gordon.

Chef Demo with Nick Leahy
of Saltyard
10:00 a.m. on 5/17
Chef Demos are sponsored by
COUNTRY Financial
Chef Nick Leahy is one worldly chef. He was born in Bermuda and grew up in England before moving to Atlanta in elementary school. With a mother who's half-French, he was exposed early on to delicacies like duck confit and knew even then that he wanted to be a chef. His culinary career has included stints at Food Studio, Two Urban Licks, Stats, and Parish, among others. But it was in 2011 that he and his wife really took an international leap of faith, traveling (and eating around) Europe and Africa for six months, then living in London for a year. In London, Leahy served as executive chef at Daylesford Organic, a restaurant that sources ingredients from its own farm. He brought back from abroad an even richer global perspective and a strengthened commitment to all things local and organic. Just down the road from PRFM, he opened his own restaurant, Saltyard, almost a year ago. Stop by the demo tent this Saturday to catch up with the chef!

Save the date...

Slow Food ATL Ice Cream Social
June 7th from 12:15 to 2 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Eighth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, St. Cecilia, Woodfire Grill, Empire State South, Five & Ten, Cakes & Ale, Local Three, 4th & Swift, Lusca, Seven Lamps, Pricci, Bantam + Biddy, Davio's, Livingston, Osteria Mattone, and more! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Purchase tickets online here. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

A market any mother would love


This week at PRFM...
Mother’s Day weekend is here. Don’t worry, PRFM has got you covered. Pick up some flowers and jewelry plus all the fixings (strawberries and asparagus, maybe?) for a super-impressive brunch that any lady is sure to love almost as much as she loves you.


Chef Demo with Chris Hall
of Local Three
10:00 a.m. on 5/10
Chef Demos are sponsored by
COUNTRY Financial
We've said it before, but it's worth saying again: Chris Hall is good people. The self-taught chef is managing partner of Local Three, a founder of The Giving Kitchen, and a partner of Staplehouse (the upcoming restaurant is his fourth Atlanta venture). Stop by the demo tent this Saturday to check out a chef that we're sure makes mama proud.

Master Gardeners
These experts will be on hand to share tips and help you grow your garden! Get advice on how to use our farmers' transplants to create or add to your veggie patch. Got a garden question? Go ahead, let them help you identify that mystery plant or figure out why your azalea just won’t bloom.

Save the date!
Our 2nd Annual Sunday Supper is June 22 at 5:30 pm at The Cathedral of St. Philip. Featuring ten chefs cooking their take on "Sunday supper," plus local breweries, wine, live music, and an outstanding auction. Tickets are $70 and available online here (create an account and choose the "make a payment" option). Watch for more details!


- Jennifer Maley

Southern Springtime


This week at PRFM...

Photo by Heidi Geldhauser
Chef Demo with Woody Back

of Table & Main
10:00 a.m. on 5/3
Chef Demos are sponsored by
COUNTRY Financial
Kentucky native Woody Back isn't just one of the nicest people you'll meet. He also happens to have some serious chef chops, from his devotion to responsibly sourced ingredients to his work with folks like Tom Colicchio and Linton Hopkins, he is the real deal. Join him under the demo tent this Saturday for some real tasty tips.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon!


- Jennifer Maley

Celebrate with us this Saturday!


This week at PRFM we celebrate our seventh birthday in style! Join us for the announcement of our reusable bag design contest winner, birthday cake and hats, farm animals, and chef demo by our founder Linton Hopkins (we thought he was busy last year, but this year he's launching Eugene Kitchen—bringing his restaurants' from-scratch pantry products to the masses—and a pre-prohibition style beer in collaboration with Red Hare Brewing). Cheers, y'all!


- Jennifer Maley

PRFM Reusable Bag Design Update



PRFM Bag Design Winner To Be Announced,
Birthday Celebration Planned for April 26

The Peachtree Road Farmers Market and COUNTRY Financial are gearing up for a party on Sat., April 26 as the Market celebrates its seventh birthday and COUNTRY announces the winner of this year’s reusable bag design contest.

Three Atlanta high school students have been selected as finalists for the “Grow Your Own Way” themed bag design contest. The finalists are:

· Kinley Davis, 9th grade, Grady High School
· Tahj Mitchell, 11th grade, Mays High School
· Mei Nathan, 9th grade, Grady High School

The winner will receive a $1,000 scholarship from COUNTRY; the two runner-ups will receive a $500 scholarship.

The winning design will be unveiled during the Market’s seventh birthday celebration, which will include cake, birthday hats and a singing of “Happy Birthday.”

A demonstration by Chef Linton Hopkins of Restaurant Eugene is also planned, along with a visit from our farm animal friends featuring baby goats, chickens and a pony, weather permitting.

For more information on the contest, visit www.CountryFarmersMarkets.com.

About COUNTRY Financial
COUNTRY Financial (www.countryfinancial.com) serves about one million households and businesses throughout the United States. It offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities.

About Peachtree Road Farmers Market
Founded in 2007, Peachtree Road Farmers Market is the largest producer-only farmers market in Georgia. Peachtree Road Farmers Market is proud to have more GA farmers selling their own goods than anywhere else in state. Housed in the parking lot of The Cathedral of St. Philip, this centrally-located weekly market brings the community together around local food. To learn more about how Peachtree Road Farmers Market aims to grow, nourish and inspire the community, become a Twitter follower, Facebook fan, blog reader and visit http://www.peachtreeroadfarmersmarket.com

Spring is in the air (and at the market)


This week at PRFM...

Stock up on Easter treats this Saturday! Obviously eggs and carrots. But what about pea shoots to add flavor and color to any dish? We've got what you need for a perfect spring meal, savory or sweet, so hop on over. Also, come early to see David Bromstad of HGTV's Design Star and Color Splash filming a piece about how awesome the farmers market is! Also, live music.

Chef Demo with Adrian Villarreal
of The Spence
10:00 a.m. on 4/19
Chef Demos are sponsored by
COUNTRY Financial
You’ve heard of Richard Blais? Check. You’ve heard of his buzzed-about restaurant The Spence? Check. Here’s the chef that Blais trusts to craft an ever-changing, whimsical menu inspired by what’s fresh now. Adrian Villarreal brings to the table family inspiration (from Mexico) and classic training (from Le Cordon Bleu Paris). Growing up he prepared large family meals with his grandmothers and great aunt, then worked part time at his uncle’s restaurant. After graduation in Paris, Villarreal gained experience at Le Doyenne and La Maree before heading to the U.S. for a show-stopping start as chef de partie with Atlanta’s much-acclaimed (and much-missed) Joël. He later worked as executive chef at TAP before joining Blais at The Spence. Check out his demo this Saturday and pick up a couple new tricks (we’ve heard he’s got a few up his sleeves). You'll also pick up a spicy mushroom taco with pea shoots, spring onions, and herbs.


- Jennifer Maley

Demo + Corn Pups = Saturday Made


This week at PRFM...

Chef Demo with Terry Koval 
of Wrecking Bar Brewpub 
10:00 a.m. on 4/12 
Chef Demos are sponsored by 
COUNTRY Financial  
Professional skateboarder. That was 2013 Market Mash-Up winner Terry Koval’s first dream, one that led him to San Francisco from his home in Greenville, SC. Good thing for us he changed course in career—thanks to the California farm-to-table movement—and in location—heading back to the South and joining us here in Atlanta. He’s since worked at local favorites like Buckhead Diner, Canoe (with mentor Gary Mennie), and both Lobby and Room at TWELVE. PRFM fans of Farm Burger might be interested to know that Chef Koval was a creative force in conceptualizing those delicious grass-fed burgers. He now brings his love of all things local and seasonal to Wrecking Bar Brewpub, where his menu is accented by house-brewed craft beer and a revitalized historic building. He’s not just inspired at work, either—his family’s got four chickens at home (Puffy, Poppins, Snowflake, and Buttercup). Don't miss this Saturday's demo, when chef Terry will show us how to whip up a spring salad with beer mustard vinaigrette. 

After you check out the demo, look for the chef's pop-up tent, where chef Terry will have Riverview Farms cheddarwurst corn pups on offer for just $3 a pup!


- Jennifer Maley

April 5 is Opening Day!


It just doesn't feel like spring has sprung until Peachtree Road Farmers Market opens for the season. Good thing that’s happening. This Saturday. So ready your shopping bags, y’all, cause it’s going to be a great year at the Cathedral of St. Philip. The eighth season will welcome a few new faces: Serenbe Farms (certified organic produce), ColdLife Organic Juices (made with locally grown veggies), Earth Biscuit Crackers (hand-cut, flavored crackers), Verdant Kitchen (certified organic ginger and turmeric = ginger snaps, ginger ale, ginger syrup, and ginger bites), and Garnish & Gather (meal kits featuring local ingredients from PRFM farmers).Check out all of our vendors here and come on by to meet them this Saturday from 8:30 a.m. to 12:00 p.m.

Opening Day Happenings
Join us at 8:30 for the opening bell and blessing.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon!

Photo: Our Labor of Love
Chef Demo at 10:00 a.m.
with Jeb Aldrich of 4th & Swift
Chef Demos are sponsored by
COUNTRY Financial
Like father, like son? If we're talking about two of our city's best chef talents...then, yes. Not only is Jeb Aldrich the chef de cuisine at 4th & Swift, he happens to be the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got some proven sweat in the game (we can't speak to the tears): classically trained at Johnson & Wales, stints at Charleston’s Peninsula Grill and Atlanta’s Rainwater, Canoe, and much-lauded Joël, plus work in Austria and Italy, to be exact. Five years ago he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday—it’ll be almost like sitting on 4th & Swift’s new patio, only with a few more friends and farmers around.


- Jennifer Maley

Opening Day and Reusable Bag Design Contest


Join us on April 5th from 8:30 am to 12:00 pm for opening day! PRFM also welcomes back the second annual Reusable Bag Design Contest, calling all students to submit designs for this year’s market totes by Friday, March 14.

In partnership with the Peachtree Road Farmers Market, COUNTRY Financial is excited to announce the second annual Peachtree Road Farmers Market Reusable Bag Design Contest. The competition presents an opportunity for students to showcase their talent on reusable shopping bags that will be distributed at the Peachtree Road Farmers Market throughout the season.

This year’s theme is “Grow Your Own Way.” Students are asked to include imagery inspired by the spring/summer season and the corresponding regional market goods, such as fruits, vegetables, flowers, etc. We also ask participants to illustrate the spirit of the city. Designs must include the words “2014 Peachtree Road Farmers Market.”

The reusable shopping bags are part of the Peachtree Road Farmers Market initiative to promote healthy, environmentally friendly communities. Thousands of farmers market attendees will receive these custom designed tote bags this season, free of charge.

The student who submits the winning design will receive a $1,000 scholarship and the opportunity to have his/her artwork displayed on reusable shopping bags distributed throughout the city. Additionally, two runners-up will each receive a $500 scholarship. These designs will be unveiled on April 26 at the Peachtree Road Farmers Market, and the three finalists will be invited to attend.

Download the entry form and full contest instructions and official rules here. Entries must be submitted to the address below by Friday, March 14 at 4 p.m. EDT. If the entry is being sent by mail, please allow sufficient time for delivery by due date. If received after the deadline, there is no guarantee the artwork will be eligible. Winners will be notified through their schools or via phone/email the week of March 17.

Peachtree Road Farmers Market Office
2744 Peachtree Road
Atlanta, GA 30305

A Word of Thanks: Market Manager Lauren Carey


It's been quite a year! Over 5,500 Facebook fans, 2,296 Twitter fans, 70 vendors, 38 wonderful markets, 35 chef demos, 40 amazing volunteers, two Holiday Artist events, hundreds of dogs and one cat, baby goats, pigs, ponies, the Sunday Supper evening, a Halloween parade, and a Market Mash-Up! This season we saw our Wholesome Wave Program double yet again, processing nearly $30,000 in food stamp benefits at the Market.

We have also seen our farmers struggle with major health issues and the worst weather season in years. All along we have been grateful for your continued support. We are also grateful to our sponsors: Country Financial, Whole Foods, Wholesome Wave. Without the support of our sponsors, our chef demos and the food stamp matching program could never happen.

Peachtree Road Farmers Market is a special place because of the smiling faces we see each weekfarmers, artists, food producers, volunteers, and most importantly you, our customers. We notice when you aren't in your usual chef demo seat, we are excited to meet your new baby, and we love to make you smile as we fill your shopping bags with delicious local foods.

Thank you so much for supporting the 2013 Peachtree Road Farmers Market! We can't wait to see you on April 5 for opening day 2014 as we launch our 8th season!

Sincerely,
Lauren Carey, Market Manager

Everything + Everyone on Your List

This Saturday is the last market of the season, so be sure to stop by, stock up on local foods for winter, and shop our Holiday Artist Market!  

Holiday Artist Market
December 14th
Inside Cathedral of St. Philip
PRFM moves indoors for the last market day of the season, complete with our holiday market of over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. 

See you next April!


- Jennifer Maley

Time for stocking and snacking!


This week at PRFM...

Only two weeks of market time left to stock up for winter and buy your holiday treats! You won't want to miss our last chef demo—with the queen of Atlanta cuisine, chef Anne Quatrano (Bacchanalia, Floataway Café, Star Provisions, Provisions To Go, Quinones at Bacchanalia, and Abattoir). Our original farm-to-table restaurant visionary, this year Quatrano also published her first cookbook, Summerland: Recipes for Celebrating with Southern Hospitality. She'll be cooking from the book during the demo and signing copies afterwards (Perfect gift for your favorite foodie? Check).

Next Saturday...

Holiday Artist Market
December 14th
(look for us inside)
PRFM moves indoors for the last market day of the season, complete with our holiday market of over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley

Give local from PRFM this holiday


Holiday Artist Markets
Nov. 30th & Dec. 14th
(look for us inside)
PRFM moves indoors for two dates of holiday shopping with over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley

Holidays are go!


This week at PRFM...

Countdown to turkey day is on! Stop by the Market for all of your fixings, from collards to sausage, sweet potatoes to green beans, kale to sweets. Also, pumpkin pie yogurt. And save the date for PRFM’s indoor holiday artist market on November 30—bring the whole family for good food and great gifts! P.S. if you can’t make it on 11/30, stop by for another artist market on December 14, the last day of the 2013 season.

Also this week, a Chef Demo from Woody Back of Table & Main (who's previously worked with Tom Colicchio and Linton Hopkins, y'all). And don't miss the Happy Nest tent, where there'll be a turkey craft for the kids to make (centerpiece, anyone?).

Coming next week!

Holiday Artist Markets
Nov. 30th & Dec. 14th
(look for us inside)
PRFM moves indoors for two dates of holiday shopping with over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley

PRFM for the Holidays

Save the date(s)…
Holiday Artist Markets
Nov. 30th & Dec. 14th 
(look for us inside)
PRFM moves indoors for two dates of holiday shopping with over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!

Remember… Peachtree Road Farmers Market is open from 9am to 12pm every Saturday through December 14th, so come on by for all of your holiday needs—we’ve got food, gifts, or even food gifts (you’re welcome).


- Jennifer Maley

Two Ryans = One Epic Demo


Chef Demo with 
Ryan Hidinger & Ryan Smith
of Staplehouse
10:00 a.m. on 11/9
Chef Demos are sponsored by
COUNTRY Financial
These two Ryans are changing the way Atlanta (and the world) looks at restaurants. As co-chefs and partners for the highly anticipated Staplehouse, set to open in spring 2014, they’re not only creating a neighborhood restaurant focused on locally produced ingredients—they’re also creating a nonprofit that will benefit from the good food they serve at said restaurant. Staplehouse will be a subsidiary of The Giving Kitchen Initiative, an organization they’ve built with partners Jen and Kara Hidinger to assist the Atlanta restaurant industry with unanticipated financial hardship. In their own words, The Giving Kitchen will “help pay excessive medical and other expenses for the people who anonymously and graciously nourish so many of us during our dining experiences and who may find themselves in a time of need.” Hidinger and Smith are perfectly positioned to lead such an effort, since they’re two of our city’s best “nourishers,” Between them they’ve got experience from Bacchanalia (both Ryans), Floataway Café and Muss & Turner’s (Hidinger, who, with his wife Jen, also pioneered the supper club scene in our city), and Canoe, Restaurant Eugene, Holeman & Finch Public House, and Empire State South (Smith). All that’s to say, this is going to be one epic demo, y’all. Don’t miss it.

Save the date(s)…
Holiday Artist Markets
Nov. 30th & Dec. 14th 
(look for us inside)
PRFM moves indoors for two dates of holiday shopping! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!

Remember… Peachtree Road Farmers Market is open from 9am to 12pm every Saturday through December 14th, so come on by for all of your holiday needs—we’ve got food, gifts, or even food gifts (you’re welcome).


- Jennifer Maley

Halloween Parade!


Bring your ghouls and get your gourds…
5th Annual Farmers Market Halloween Parade
11 am on October 26th

We welcome kids of all ages, dogs, and their people.

Doggie Costume Prize Categories:
*Most Farmers Market Inspired
*Best Duo Costume 
(person & dog in complementary costumes)
*Most Original

People Costume Prize Categories:
* Best use of Recycled/Green Materials
*I’m too young to protest 
(under 18 months)
* Most Farmers Market Inspired

RAIN OR SHINE!