Prep for Turkey Day the PRFM way

Remember, PRFM is open 9 a.m. to noon now through 12/19!

This week at PRFM...
It's the weekend before Thanksgiving, so don't forget all of your side dish necessities at the Market! We'll have sweet potatoes, winter squash, radishes, turnips, carrots, ginger, mushrooms, peppers, kale, and lots more local produce. Enjoy grass-fed beef and pork for a turkey alternative, as well as farm fresh eggs, local raw honey, jam, and pickled and roasted goodies for your Thanksgiving feast!

Chef Demo - Saturday 10 am
Nick Melvin | Venkman's
Executive Chef and Partner Nick Melvin takes a creative approach to classic comfort cuisine at Venkman's in the Old Fourth Ward. Nick's experience includes Atlanta faves Rosebud, Parish, and Empire State South. Venkman's uses the best quality ingredients and serves wild and sustainable seafood, humanely raised poultry, grass-fed free range meats, and local produce whenever possible. Nick applies his fine dining background to family recipes at Venkman's, where you can enjoy amazing food and drinks with eclectic live music, to boot. Nick's Doux South Pickles are always finding their way into the dishes too. 

SNAP Sign-up Assistance
The Market partners with Wholesome Wave Georgia to double the value of every SNAP/EBT dollar spent at the market, providing access to good food while supporting sustainable farmers and contributing to the local food economy.

This Saturday, Wholesome Wave will be at the market all morning to answer questions and assist those who qualify for SNAP benefits to sign up. If you know anyone who could use food assistance, invite them to come to the Market. Check the Wholesome Wave Georgia website for the info required to sign up.

Save the date - November 28

Holiday Artists Market
On Saturday, November 28, in addition to our fantastic line-up of farmers and prepared food vendors, more than 35 artists will bring their locally made wares to help you shop for the holidays! Our artists are producing fine jewelry, original paintings and photography, hand-stitched and knitted clothing items & accessories, doggy treats and pet goodies, bath and body collections, pottery, fiber and paper art, woven baskets, and much more. Support your local farmers, chefs, and artisans this holiday season!

Santa Visits the Market
Santa and his Elves will be visiting the Market for free festive photos (please bring your own camera). Kids of all ages  are welcome (and their dogs are, too!). The event is inside the Cathedral and takes place along with the farmers market and holiday artist market. Ongoing all morning.

Santa's trip is sponsored by the chefs of Terminus City BBQ, and his elves will be serving up Terminus Whole Hog BBQ sandwiches.

Join us inside this Saturday!

This week at PRFM...

Shop inside Child Hall with us and come hungry! Kevin Gillespie's Terminus City will be selling chopped whole hog BBQ sandwiches for $6 each. Last time they came to market, they sold out early, so make this your first stop. Then be sure to check out the Chef Demo at 10:00 a.m. with a true farm-to-table goddess, Hilary White (The Hil at Serenbe).

And when jotting down your shopping list, Piedmont Heathcare reminds us that fall is a great time for Asian greens! Whether you're trying bok choy, tatsoi, mizuna or napa cabbage, here's a quick recipe video from our friend Chef Zeb Stevenson at Watershed. Make greens one of your seven and don't forget to enter the Buy 7 contest for your chance to win a PRFM gift certificate!

A Gillespie Revival

This week at PRFM...

The Buy 7 contest is back! Let the cooler mornings inspire you to add sweet potatoes and winter squashes to your list this week. Remember, you just need to buy seven different types of fruits and vegetables from our farmers to be entered to win a $20 Peachtree Road Farmers Market gift certificate! After you've filled up your bags, bring them to the info tent to enter; now through November.

Demo + BBQ Pop-up + Book-signing
with Chef Kevin Gillespie
10:00 a.m. on 9/19
Chef demos are sponsored by
Piedmont Hospital
It’s safe to say that the city of Atlanta is proud of our nationally acclaimed chefs. It’s also safe to say that PRFM has a particular love for the ones who live local food, too. So it goes without saying (even though we said it here, here, and here) that PRFM and its shoppers look forward to our annual Kevin Gillespie chef demo. What’s he been up to since last year? Oh, you know, continuing to draw crowds at Gunshow while also opening up new hot-spots Terminus City and Revival.

Join Chef Gillespie this Saturday for a delicious demo, chef pop-up (BBQ will be for sale), and cookbook signing (get started early on your holiday shopping with autographed copies of "Fire in my Belly" and "Pure Pork Awesomeness").


- Jennifer Maley

Shop for the holiday weekend with us!

Pick up meats and veggies for the grill, fruit and cheese for the bar, and much more at PRFM this weekend!

Chef Demo - 9/5 at 10:00 a.m.
Lesley Cavender | Avalon Catering
Avalon Catering's pastry chef Lesley Cavender has baked professionally for 12 years, but has been in the kitchen since she was a small child watching her grandmother and mother bake and cook. Her professional career began in Birmingham and has taken her from fine dining restaurants to a small French-inspired bakery to Atlanta and her current position at Avalon Catering. Lesley is also the only chef whose demo sample - muscadine tarts - had shoppers bidding to buy the samples! No bids required this Saturday, so grab a seat under the demo tent and see what Lesley whips up.

Central Fulton Master Gardeners
9/5 ongoing all market
Let your Central Fulton Master Gardeners help you grow your fall garden! Not sure what insect is decimating your herbs? Want tips on planting spring bulbs now? Need a recommendation for year-round blooms? Ask the Master Gardeners this Saturday!

Piedmont Healthcare 
Healthy Eating Tips - Salsa!
Not only does fresh salsa taste amazing, it's great for you and packed with superfood nutrients. Health benefits of fresh salsa:

• Tomatoes: Rich in the cancer-fighting antioxidant lycopene.
• Bell peppers: Full of vitamins A and C, folic acid, fiber and potassium
• Red onion: Packed with anti-inflammatory flavonoids like quercetin, which gives these onions their color.
• Hot peppers: Some studies show eating spicy foods can boost metabolism.
• Fresh garlic: Antiviral, antibiotic and heart-healthy.
• Cilantro: Adds tons of flavor for about 1 calorie per 1/4 cup and contains vitamins A, C and K.

Lauren Carey, Market Manager, shares this easy recipe for fresh salsa.

This week at PRFM

This is the last week for peaches, y'all—come by and stock up!

Chef Demo - 8/15 at 10:00 a.m.
Jeremiah Weston of
Wrecking Bar Brewpub
Chef demos are sponsored by
Piedmont Hospital
Growing up in rural East Tennessee, Chef Jeremiah Weston was exposed to a wide range of local produce. Both his grandfathers grew tremendous gardens, which first gave him the exposure of what vegetables are supposed to taste like. Jeremiah was always by his grandmothers' sides in the kitchen helping out with culinary tasks. This background is what truly sparked his interest in cooking.

In 2003 Jeremiah attended Johnson and Wales University in Charleston and graduated with an associate's degree in Culinary Arts. After earning his bachelor's degree in Food Service Management from Johnson and Wales in 2011, he returned to Tennessee and worked for the prestigious Inn at Blackberry Farm and soon fell in love with the whole idea of farming. He raised a 3-acre garden and sold his produce to local restaurants around the Knoxville area. He next moved to Atlanta to join the Wrecking Bar Brewpub under mentor and Chef Terry Koval and was named Chef de Cuisine there in 2014. The gastropub serves up meals with local, seasonal ingredients accented by house-brewed craft beer.

Market Volunteer Project
Atlanta resident Ned Ellis is a frequent shopper at PRFM, so when he needed a project to become an Eagle Scout, the Market came foremost to his mind. Seeking a project that would both benefit the community and be used well into the future, he proposed building new picnic tables for the enjoyment of marketgoers now and in the future.

After at least 80 hours of work from conception and planning the tables to building them, Ned's tables were completed last Saturday. The two new tables and refurbished existing tables are a welcome addition to the Market landscape! Many thanks to Ned and his troop for volunteering their time and talents to enrich the Market experience! Come by on Saturday and enjoy one of our many ready-to-eat snacks at a shady picnic table!

A market of plenty (to do!)

This week at PRFM...
From July 11-25, buy seven different fruits and vegetables from our farmers to enter the Buy 7 Contest! Two winners will be selected each week to win a $50 gift certificate to the market. Just bring your bags to the info tent and fill out an entry form; the weekly winners will be notified before the next market. Need some inspiration for what to do with all of your fresh produce? Check out recipes from our weekly chef demos and watch a video of the demos, too!

Chef Demo with Josh Hopkins 
of Empire State South
10:00 a.m. on 7/11
Chef Demos are sponsored by
Piedmont Hospital
Josh Hopkins has been the Executive Chef at Empire State South since the summer of 2014. He was raised in Atlanta, where he learned how to cook from the women in his family and by watching cooking shows like "Wok with Yan." Chef Hopkins' philosophy is simple, "cook good, local food." In lieu of culinary school, Hopkins started his career with a formal apprenticeship for French Master Chef Christian Chemin. He's since worked in many acclaimed restaurants throughout the Southeast. In Charleston, he cooked at Slightly North of Broad and High Cotton. Returning to Atlanta, he worked as the chef de cuisine of Bacchanalia and at Abattoir, where he served as chef and co-owner. He next took the lead at STG Trattoria before making the move to Empire State South. In his free time, Josh enjoys spending time with his wife, Kristine, and their two dogs, playing frisbee golf and cooking with family.

Komen Breast Health Education
Join Komen Atlanta and learn how to upcycle your old or spare t-shirts into fun and unique market bags! They'll have shirts and supplies on hand to help you walk through the steps to make your very own no-sew market bag using spare t-shirts from their 2015 Race for the Cure. They'll also have pink shirts available for breast cancer survivors. This craft is fun for children and adults alike!

For health and peaches

This week at PRFM...
Piedmont Healthcare will be at the market all morning to perform free skin cancer checks of easily visible skin and discuss healthy sun habits, no appointment needed. And at 10:00 a.m., stop by the Chef Demo tent where Terry Koval of Wrecking Bar Brewpub will show you how to pickle peaches!

Tickets on sale now...

3rd Annual PRFM Sunday Supper
June 14th at 5:30 p.m. 
Child Hall, Cathedral of St. Philip
Nine Atlanta area chefs will serve up family-style dishes made with farm-fresh, local ingredients sourced from PRFM farmers and vendors. Guests will dine at a table with a farmer and enjoy drinks from Second Self Brewing Company and Brookhaven Wines. 

Chefs include Terry Koval of Wrecking Bar, Adam Evans of The Optimist, Nick Leahy of Saltyard, Rusty Bowers of Pine Street Market, Jenn Robbins of Avalon Catering, Thomas McKeown of The Grand Hyatt Buckhead, Sarah O'Brien of Little Tart Bakeshop, Suzi Sheffield of Beautiful Briny Sea, and Adam Waller of Bocado. 

Tickets are available now at Brown Paper Tickets; $75 each or you can buy a table of 8 for $550. This event is sponsored by Country Financial and funds raised support Market programs including Wholesome Wave GA food stamp doubling, operating costs, children's programming, and healthy eating initiatives.

Slow Food ATL Ice Cream Social
June 20th from 12:00 to 2:00 p.m
Cathedral of St. Philip
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Ninth Annual Slow Food Ice Cream Social fundraiser! The event features nearly 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. 

Participants include chefs from Community Smith, Beverly Jean Bakeshop, Burge Organic Farm, Castellucci Hospitality Group (Double Zero Napoletana, Sugo, The Iberian Pig, Cooks & Soldiers), Community Smith, Davio's, di Paolo, Empire State South, Five & Ten, King of Pops, Kyma, Novo Cucina, Osteria Mattone/Table & Main, PARISH, Pop Stars, Portofino, Queen of Cream, Seed Kitchen & Bar/Stem Wine Bar, Seven Lamps, Shake Shack, Southern Art, The Pinewood, The Ritz-Carlton Buckhead, The Spence, TRACE Restaurant, and more! 

Purchase tickets online here. Tickets include a taste of each flavor and a ballot to vote on your faves; $15 for adults, $5 for children ages five to 10, and free for children under five. Don’t forget to please BYOS (bring your own spoon)!


- Jennifer Maley

Savor springtime with us

This week at PRFM...

Join us all morning for kids' activities with Your Happy Nest and live music from Jon Payne! At 10:00 a.m., don't miss the Chef Demo with Woody Back of Table & Main. What's fresh this week? Springtime favorites: strawberries, peaches, asparagus, and fennel!


- Jennifer Maley

A perfect summer demo

This week at PRFM...

Chef Demo at 10:00 a.m. with Suzanne Vizethann of Buttermilk Kitchen, a shopper favorite with a demo reputation well-earned (folks are still talking about her teaching us the perfect omelette technique last year). Check out the demo tent this Saturday when chef Suzanne will show us how to make a delicious summer treat, watermelon tomato gazpacho with feta and herbs. Chef demos are sponsored by COUNTRY Financial.


- Jennifer Maley

Spring is in the air (and at the market)

This week at PRFM...

Stock up on Easter treats this Saturday! Obviously eggs and carrots. But what about pea shoots to add flavor and color to any dish? We've got what you need for a perfect spring meal, savory or sweet, so hop on over. Also, come early to see David Bromstad of HGTV's Design Star and Color Splash filming a piece about how awesome the farmers market is! Also, live music.

Chef Demo with Adrian Villarreal
of The Spence
10:00 a.m. on 4/19
Chef Demos are sponsored by
COUNTRY Financial
You’ve heard of Richard Blais? Check. You’ve heard of his buzzed-about restaurant The Spence? Check. Here’s the chef that Blais trusts to craft an ever-changing, whimsical menu inspired by what’s fresh now. Adrian Villarreal brings to the table family inspiration (from Mexico) and classic training (from Le Cordon Bleu Paris). Growing up he prepared large family meals with his grandmothers and great aunt, then worked part time at his uncle’s restaurant. After graduation in Paris, Villarreal gained experience at Le Doyenne and La Maree before heading to the U.S. for a show-stopping start as chef de partie with Atlanta’s much-acclaimed (and much-missed) Joël. He later worked as executive chef at TAP before joining Blais at The Spence. Check out his demo this Saturday and pick up a couple new tricks (we’ve heard he’s got a few up his sleeves). You'll also pick up a spicy mushroom taco with pea shoots, spring onions, and herbs.


- Jennifer Maley

Local Nation

Chef Demo
with Peter Dale of The National
10:00 a.m. on 8/10
Chef Demos are sponsored by
COUNTRY Financial
Y'all know Hugh Acheson. Meet Hugh's executive chef from his Athens restaurant The National—Peter Dale. No, really, you should come meet him this Saturday. A UGA grad, Peter pursued his culinary passion shortly after college. With family heritage from Ecuador and Greece, he had experienced an array of cuisines and was ready to get his start in the field. He began as an apprentice at Hugh's Five & Ten restaurant, with plans to attend culinary school thereafter. Instead, he chose travel as his education and spent time in Europe (mostly Spain) where he found further inspiration and honed his skills. In 2007, Dale and Hugh opened The National, combining their interests in cooking, travel, and food politics. The daily-changing menu features ingredients from local farms and pairs the seasons of Georgia with the flavors of Spain, France, North Africa, Greece, the eastern Mediterranean, and the Middle East. This weekend you don't have to travel around the world, or even to Athens, to get a taste for Peter's fantastic dishes—you just have to stop by PRFM!

Canning with Martha
8:30 a.m. to 12:00 p.m.
Welcome back our canning expert Martha McMillin—she’ll be on hand all morning to share tasty summer canning recipes (like how to freeze corn) and answer all of your questions about home canning—yes, you (can) CAN!


- Jennifer Maley

Tomato Time

A rainy summer means a shorter tomato season, but fear not! Gather up summer’s juiciest fruit and can and freeze your way to a happy winter. You’ll also want to check out Attack of the Killer Tomato Festival founder Chef Ford Fry in the demo tent, and get inspired by the sounds of Irish Traditions music wafting about this week’s market.

Chef Demo with Ford Fry
of Rocket Farm Restaurants
10:00 a.m. on 7/20
Chef Demos are sponsored by
COUNTRY Financial
For our homage to Ford Fry, one of Atlanta’s culinary giants, click here. Since we saw Ford under the demo tents last year, he’s added Buckhead’s newest hotspot King + Duke and Westside smash-hit The Optimist and Oyster Bar to his roster which also includes JCT. Kitchen & Bar and No. 246. Dedicated to using local products and making each of his restaurants a community gathering place, Ford is tireless in his creativity and reach. That’s why we’re not surprised at how many more projects he’s got in the works: the just-launched People’s food truck (benefiting non-profit City of Refuge), this fall’s St. Cecilia (Mediterranean in the former Bluepointe spot), and new concepts in Inman Park’s Krog Street Market and Alpharetta’s Avalon development next year. He’s also founder of one of Atlanta’s most scary-good events, The JCT. Kitchen & Bar Attack of the Killer Tomato Festival (benefiting Georgia Organics). Be sure and ask him about the annual fest happening this Sunday—we hear tell of a chef/bartender/celeb dunk tank.


- Jennifer Maley

Demos, Canning, and Bees (Oh, my!)

This week at PRFM…

Stock up on Labor Day favorites like hot dogs and other grillin’ meats, buns, peppers, lettuce, melons, cucumbers, herbs, desserts, and much more!

Chef Demo with Whitney Otawka

of Farm 255 – 10:00 a.m. on 9/1

Chef Demos are sponsored by

Whole Foods Market

You might recognize Chef Whitney Otawka from her recent run on Top Chef Season 9, or from accolades like being named a “2012 Atlanta Rising Star Chef.” If it’s not clear by now, we’re talking about one seriously talented local chef—and this Saturday under our demo tent, you can check out for yourself just how lucky we are to call her one of our own! So, we won’t hold it against Whitney that her culinary journey started across the country, when she was taking French classes at the University of California-Berkeley…she responded to an advertisement for a waitress position at a local French creperie; with no waitressing experience, she was hired instead as one member of a two-person kitchen, and the rest, as they say, is histoire. Whitney continued her training in California restaurants until she moved to Athens (Georgia, y’all) in 2005. She quickly worked her way up to sous chef at Hugh Acheson’s 5&10, then for a while worked simultaneously as chef de partie at Linton Hopkins' Restaurant Eugene. She also took time to stage in several kitchens across New York, including the renowned restaurants Per Se and Le Bernardin, and also traveled to learn from chefs and winemakers across Europe. In 2010, Whitney took a unique opportunity to serve as executive chef at the stunning Greyfield Inn of Cumberland Island. It was from there that she headed to Top Chef, and we’re glad she’s now returned to her southern roots to serve as executive chef of Athens’ Farm 255 (us Atlantans know these fine restaurant folks through Farm Burger). You won’t want to miss this chef demo, where Whitney will show you how to bring new flavors to rustic cuisine, all while using the season’s best ingredients. Super-star, indeed.  

Canning with Martha! 

8:30 a.m. to 12:00 p.m.

New this year at PRFM, join us for a series of seasonal canning demos with expert Martha McMillin. Up this week, preserve the last of the summer peaches, tomatoes and more! Who says you can’t enjoy the season’s juicy, yummy produce later in the year? Well, nobody’s going to say it after this demo. Martha has received her certificate from the FDA’s Better Process Control School at UGA’s College of Agricultural and Environmental Sciences—so if you’ve been nervous about canning, stop by Martha’s tent and learn all the tips and tricks that will put you at ease and impress your friends!

Also, bees.

Metro ATL Bee Keepers will be on hand with their observation hive, a bee suit for kids to try on, cool equipment, and of course…some (very) local honey to taste!

- Jennifer Maley

Southern Summer

This week at PRFM…

Join us for live music from Clark Brown, and pick up some of this season’s newest produce: eggplant, peppers, okra, and beans!     

Chef Demo with Jenn Robbins 
of Avalon Catering
10:00 a.m. on 8/4
Chef Demos are sponsored by
Whole Foods Market
Chef Jenn Robbins was born and raised in Atlanta where she grew up active and hungry for tasty food! Her culinary interests led her to “the other South” when she enrolled in the Texas Culinary Academy in Austin. Her first professional kitchen work? With none other than Texas legend Kent Rathbun at Jasper’s Austin (y’all might be familiar with our own legendary Rathbun brother, Kevin). Speaking of Kevin…when Jenn moved back home to Atlanta, she joined the kitchen of Kevin Rathbun Steak, where she worked until deciding to follow her foodie passion to the world of catering. Now with Avalon Catering under Chef Cathy Conway, Jenn develops personalized menus and experiences for their clients. Jenn’s considerable talents combined with her love of using high quality local ingredients makes this chef one to watch—so come on over this Saturday and do just that!

Foodie news you can use…

Dine Around to Support PRFM

Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!

August 10: 5 Seasons Restaurant & Brewery, Westside (dinner specials only)

August 14: Farm Burger, Buckhead (11 a.m. to 10 p.m.)

August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m.) *Tour the Peachtree Road Farmers Market with Chef Thomas McKeown at 9:30 then head over for lunch!

August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)

August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)

- Jennifer Maley

Culinary Arts

This week at PRFM…

Chef Demo & Cookbook Signing

with Rebecca Lang 
10:00 a.m. on 7/28

Chef Demos are sponsored by
Whole Foods Market

You won’t want to miss acclaimed cookbook author and food writer Rebecca Lang! Here’s why. She’s got the chops—Rebecca is a former apprentice of Southern food goddess Nathalie Dupree and holds a culinary arts degree from Johnson and Wales University. She’s got the props—her published cookbooks include Quick-Fix Southern (2011), Southern Entertaining for a New Generation (2004), and Mary Mac’s Tea Room (2005); she’s also a contributing editor for Southern Living and her writing and food styling have been featured both locally and nationally. She’s got the peeps—Rebecca has served on the board for the Atlanta Chapter of Les Dames d’Escoffier, and is a member of The International Association of Culinary Professionals, The Southern Foodways Alliance, the James Beard Foundation, and Georgia Organics. Last, but certainly not least, she’s got some killer ingredients to work with: sweet corn and tomatoes. Y’all come.

Kids Learning Patch

8:30 a.m. to 12:00 p.m.

Sponsored by The Captain Planet Foundation

Stop by the Kids Learning Patch tent for a family-friendly demo & activity! This week, it’s “Veggie Prints,” where kids will use vegetables and paint to make “culinary art.”

Foodie news you can use…

Dine Around to Support PRFM

Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!

August 10: 5 Seasons Restaurant & Brewery, Westside (dinner specials only)

August 14: Farm Burger, Buckhead (11 a.m. to 10 p.m.)

August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m.) *Tour the Peachtree Road Farmers Market with Chef Thomas McKeown at 9:30 then head over for lunch!

August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)

August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)

- Jennifer Maley

Red Hot Summer

This week at PRFM…

Chef Demo with Ford Fry
of JCT. Kitchen and Bar 
10:00 a.m. on 7/21

Chef Demos are sponsored by
Whole Foods Market

Check out just how amazing we think Ford Fry is here. What’s new since then? Oh, not much…just his opening of Decatur’s new fave restaurant, No. 246. Oh, and another opening on the Westside—The Optimist, maybe you’ve heard of it? Also, a partnership with the fabulous Taria Camerino (Sugar-Coated Radical) and rumors of a new Buckhead spot in the works. Right now, whether you’re looking for Southern farmstead, seasonally-inspired Italian, or the freshest seafood ITP, Chef Fry’s got you covered. And, as you’ll see below, he’s gearing up for another killer Tomato Fest. Suffice it to say, you won’t want to miss this week’s demo, y’all.

Foodie news you can use…

Get ‘em while they’re hot! Tickets are on sale now for this Sunday's Fourth Annual Attack of the Killer Tomato Festival at JCT. Kitchen! For the drool-worthy details, check out their swanky website at www.jctkitchen.com/tomatofest. Tickets are $70 per person and benefit Georgia Organics. Buy ‘em here before they sell out!

We’re cheesy and we know it. Take a look at our recent shout-out on Atlanta Magazine’s blog to read all about the incredible cheeses now on offer at your Peachtree Road Farmers Market!

- Jennifer Maley

Savor the Season

This week at PRFM…

Chef Demo with Thomas McKeown
of Grand Hyatt Atlanta 
10:00 a.m. on 7/14

Chef Demos are sponsored by
Whole Foods Market

If you ever joined Chef Thomas McKeown on one of his farmers market tours at PRFM, you know just how passionate he is about local foods. You also know that he’s a pretty smart, fun, and talented guy. What can we say? He makes an impressive impression. You’ll want to stop by the demo tent and check out how this European born and trained chef creates delicious dishes out of the sustainable ingredients indigenous to the South. Chef McKeown highlights local and organic as the executive chef at Grand Hyatt Atlanta’s Cassis restaurant and oversees all of the hotel’s weddings, social gatherings, and corporate shindigs. He’s also a member of Hyatt’s Sustainable and Responsible eating team—yes, that is a thing, and yes, it is very cool. What else is cool, you might ask? Local goat cheese mousse, Georgia organic heirloom tomato jam, and crisp crostini with olive oil. See how it’s made and try a tasty sample this Saturday! P.S. Chef demo recipes can be found here, updated after each PRFM demo.

Canning with Martha!  
Tomatoes and Peaches

8:30 a.m. to 12:00 p.m.

New this year at PRFM, join us for a series of seasonal canning demos with expert Martha McMillin. Up this week, learn how to can tomatoes and peach preserves. Who says you can’t enjoy the season’s juicy, yummy produce later in the year? Well, nobody’s going to say it after this demo! Martha has received her certificate from the FDA’s Better Process Control School at UGA’s College of Agricultural and Environmental Sciences—so if you’ve been nervous about canning, stop by Martha’s tent and learn all the tips and tricks that will put you at ease and impress your friends!

- Jennifer Maley

All in the (Food) Family

Photo by Our Labor of Love

Chef Demo with Jeb Aldrich
of 4th & Swift – 10:00 a.m. On 7/7
Chef Demos are sponsored by
Whole Foods Market

Like father, like son?  If we're talking about two of our city's best chefs' talents for dishing up some mighty fine, market-driven food...then, yes. Not only is chef Jeb Aldrich the chef de cuisine at 4th & Swift, he's the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got sweat (we can't speak to the tears) in the game: classically trained at Johnson & Wales, stints at Rainwater (with chef Swift) as well as Canoe and the much-lauded Joël, and work in Austria and Italy. Three years ago, after honing his skills in these prestigious kitchens, he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday to enjoy chef Jeb's deliciously refreshing tomato melon gazpacho!

Also this week...
Attention, market shoppers: turn your greens into some green! Just buy seven different veggies at the market and not only will you have made good healthy choices, you'll also be entered to win a $20 gift card to PRFM! Stop by the info tent and show us your seven to enter.

- Jennifer Maley



 

Fennel: A Veggie with Flair

Whether you're leaving the market with bags full of your local favorites or picking up a CSA subscription, there's no mistaking when you've scored some fennel. With its pluming fronds and distinctive, anise scent fennel is a diva of the vegetable world - and rightly so! Popular in Italian and Mediterranean cuisine, fennel belongs to the Umbellifereae family alongside parsley, carrots, dill and coriander.

Fennel has a rich history reaching as far back as 500 BC and was a prominent vegetable since early Grecian times. In fact, called "marathon" by the Greeks, the Battle of Marathon between the Greeks and the Persians was so named because it was fought on a field of fennel! It was valued for its healing properties and even hung in homes throughout the Middle Ages to ward off bad spirits.

A powerhouse in the health department, fennel not only boasts a fair amount of vitamin C, fiber, folate and potassium, it also contains valuable phytonutrients and flavonoids, giving it strong antioxidant, anti-inflammatory, and anticancer effects. It has also been used historically to sooth the stomach, maintain healthy eyesight and treat high blood pressure.

When choosing your fennel, look for firm, white bulbs without signs of splitting and a pleasant, licorice-like smell. Fresh fennel can be stored in the refrigerator crisper for up to 5 days, but has the most flavor when consumed as fresh as possible. With exciting recipes like these, we're sure you'll have no problem doing that:

1.  Add thin raw slices of the bulb to your coleslaw, chicken salad or tuna salad

2.  Top deviled eggs and other apps with a bit of green frond

3.  Caramelize thin slices of the bulb and add it to any sandwich or salad

4.  Try this recipe for Buttermilk‐Marinated Fennel with Citrus, Peppers, and Olive Oil Fried Croutons from Chef EJ Hodgkinson of Woodfire Grill 

- Kimmy Coburn

Spring Fling

This week at PRFM...

Stop by the Market for all of your cook-out goodies: from hot dogs to buns, fruit to veggies, and of course, the all-important...dessert! We've got everything you need to have a long weekend of impressively delicious local fare.

Chef Demo with Justin Burdett 

of Miller Union

10:00 a.m. on 5/26

Chef Demos are sponsored by

Whole Foods Market

Speaking of impressive and delicious...you'll also want to check out this week's demo with Chef Justin Burdett. Last year, we shared with you all about his fine work at one of our city's best farm-to-table restaurants, Miller Union. And Justin remains one of our favorite Market friends for all the same reasons. Join him this Saturday for tips on using the season's best to create beautiful Southern dishes. We guarantee you'll never look at spring onions the same way!

Cookbook Signing

Souper Jenny Does Salads

It's time to celebrate! Souper Jenny debuts her newest cookbook at PRFM this Saturday and will be signing copies all day. You've come to love her soulful soups—now discover how to make those scrumptious salads, too!

Next week, don't forget!

Friday night Market instead of Sat...

June 1^st from 4:00 to 8:00 p.m.

One night only! PRFM is bringin’ it on a Friday instead of a Saturday, y’all. Tunes by bluegrass band The Farmland Trio, snackies and dinner from Atlanta’s best food trucks, produce and such from your favorite farmers market vendors, and (as if that weren’t enough to get your weekend going) our own PRFM Iron Chef-style competition. Oh, it’s gonna be brought. So plan to stop by for groceries, dinner, and then a show: the competing chefs will have $45 dollars to shop for ingredients to create plates for 100 patrons (you) to enjoy (and vote on) at 6:00 p.m. The price of tickets is $5 (on sale beginning at 4 p.m.). The price of this much foodie fun on a Friday? Priceless. Participating chefs: Jared Lee of HD1, David Gross of Market, Patric Bell, Justin Balmes, Suzanne Vizethann of The Hungry Peach, and Meghan Lewis of Whole Foods.

- Jennifer Maley