A Mother of a Market

Mother’s Day weekend is coming. Don’t worry, PRFM has got you covered. Pick up some flowers and jewelry plus all the fixings for a super-impressive brunch that any lady is sure to love—almost as much as she loves you (aww).

Chef Demo with Chris Hall
of Local Three
10:00 a.m. on 5/11
Chef Demos are sponsored by
COUNTRY Financial
Speaking of love…we love Chef Chris Hall. There, we said it (again). We can’t get enough of his cooking, which, with Local Three’s mantra, “People Matter Most, Local Is Priority, Seasonal Makes Sense, Authenticity Rules, Quality Governs, Delicious Trumps, Pretense Stinks, Comfort Feels Good, Appreciation Tastes Better, Prudence Sustains It All” is guaranteed to please. We’re sure this awesome motto has inspired Chris and partners Todd Mussman and Ryan Turner’s newest ventures, too: planning Common Quarter restaurant for East Cobb and working as consulting partners for Staplehouse. Chris is good people, y’all—don’t miss hanging with him this Saturday!

Reminder: TONIGHT!
Monday, May 6
From 6:00 to 10:00 p.m. the Virginia-Highlands YEAH! Burger will donate 10% of all proceeds to support PRFM! Burger + shake + doing good for your local market = Monday made.


- Jennifer Maley

Spring it on!

This week at PRFM…
Chef Demo with Craig Richards
of Ecco
10:00 a.m. on 5/4
Chef Demos are sponsored by
COUNTRY Financial
Chef Craig Richards wowed us at La Tavola Trattoria (he had us at Tomatofest) and continues to charm as executive chef of Ecco (fried goat cheese, honey, and black pepper, anyone?). And it’s no wonder others love him, too—with a culinary pedigree that began with Pachamama’s in Kansas, then training with the “first lady of Italian cuisine,” Lidia Bastianich, and working as executive chef at Lidia’s in Pittsburgh, Richards knows how to deliver fresh, crave-worthy dishes. That’s why we’re oh-so-glad his path led him to Atlanta and Fifth Group Restaurants. Also a devoted cookbook collector, you won’t want to miss Richards’ talents and tips this Saturday when he grills up the perfect spring salad!

A reason to say YEAH! on Monday…
Monday, May 6
From 6:00 to 10:00 p.m. the Virginia-Highlands YEAH! Burger will donate 10% of all proceeds to support PRFM! Burger + shake + doing good for your local market = Monday made.  


- Jennifer Maley

Gettin’ (Villar)real

We’ve got a special chef demo lined up this week plus two new vendors for your enjoyment: Korean BBQ & kimchee from Simply Seoul and mozzarella cheese from Johnston Family Farm. It’s gettin’ real in the PRFM lot.  

Chef Demo with Adrian Villarreal
of The Spence
10:00 a.m. on 4/27
Chef Demos are sponsored by 
COUNTRY Financial  
You’ve heard of Richard Blais? Check. You’ve heard of his buzzed-about restaurant The Spence? Check. Here’s the chef that cooks alongside Blais to bring Atlantans an ever-changing, whimsical menu inspired by what’s fresh now. Adrian Villarreal brings to the table family inspiration (from Mexico) and classic training (from Le Cordon Bleu Paris). Growing up he prepared large family meals with his grandmothers and great aunt, then worked part time at his uncle’s restaurant. After graduation in Paris, Villarreal gained experience at Le Doyenne and La Maree before heading to the U.S. for a show-stopping start as chef de partie with Atlanta’s much-acclaimed (and much-missed) Joël. He later worked as executive chef at TAP before joining Blais at The Spence. Check out his demo this Saturday and pick up a couple new tricks (we’ve heard he’s got a few up his sleeves).

Save the date…
Monday, May 6
From 6:00 to 10:00 p.m. the Virginia-Highlands YEAH! Burger will donate 10% of all proceeds to support PRFM! Burger + shake + doing good for your local market = Monday made.   


- Jennifer Maley