The Peachtree Road Farmers Market aims to provide a place where our customers can reconnect with the food that they eat. The following programs help us meet the needs of our farming community and expand the growing local food movement.
We operate under the 501(c)(3) of the Cathedral of St. Philip. If you enjoy the programs at the market and want to donate to help us continue our mission of providing local food to Atlanta families, you can use the form to the right to donate directly to the farmers market. Your donation is tax deductible and helps us provide programs that not only ensure essential assistance to families in need but make our market one of the best in the country!
On Saturday mornings at 10 am, we invite chefs who are actively buying from our farmers to teach our shoppers how to cook with local products. These chef demonstrations are designed to highlight the seasonal ingredients and be simple enough to make at home. We believe chefs who are buying locally should be celebrated, and we hope you dine with our chef partners.
We are a Wholesome Wave Georgia Fresh 4 Less partner market. Every SNAP/Food Stamp dollar spent at a Wholesome Wave Georgia (WWG) partner farmers market becomes two dollars for the shopper and the farmer. SNAP recipients can double up to $50 Electronic Benefit Transaction (EBT) every time that they attend a market. In 2017, over $13,000 in SNAP benefits were spent on fresh, local food at our market. If you’d like to support this program, please make a donation through our website and add the note “fresh food for all.”
Meals on Wheels:
Each week Meals on Wheels Atlanta purchases leftover produce from the market farmers. Approximately 125 lbs. of food is gathered each Saturday and then distributed to Meals on Wheels recipients –whole and fresh as an additional food source. This program helps reduce food waste and ensures that our community members who are most at risk receive the nutrition they need. In 2017, more than 4,000 pounds of fresh produce were delivered in the meals provided to senior citizens in the Atlanta area. The farmers received more than $8,000 in direct sales from this program. If you’d like to support this program, please make a donation through our website and add the note “MOW.”
Fruit Trees for Farmers:
Investment in the future is an important pillar of how we operate our market. We know our shoppers want more locally grown fruit, and our farmers are willing to invest the 2-4 years to grow it. PRFM bridges the gap by purchasing fruit trees and berry bushes for our farmers who own their land and can demonstrate an orchard plan. If you’d like to support this program, please make a donation through our website and add the note “fruit trees.”
At the farmers market, one thing that we have found to be an incredible selling point is the quality of the food. There is no better way to communicate this than to engage shoppers in hands-on, experiential learning. Markets have historically achieved this through food samples in the hopes of getting shoppers to taste the difference in quality. Nourish takes the effectiveness of offering samples and transforms it into an interactive, on-site cooking experience where shoppers can learn how to create meals using market produce. The course walks participants through methods of preparing food that are best suited for farmers markets and emphasizes meal preparation that is seasonal and local. This educational opportunity is presented in partnership with The Georgia Farmers Market Association. During the 12 weeks of our Nourish outreach program, the chef will shop with our farmers, and using only a basic pantry and market ingredients, the chef will create a dish on the spot then teach the dish to the public as part of our regular chef demo series. The program is called "How to Cook Without a Recipe" and aims to teach basic culinary skills that will allow market shoppers to feel more comfortable using produce from Georgia's sustainable farms.
The Market also provides ongoing educational sessions to our market vendors at no cost in areas such as: marketing, social media, sales, financial practices, licenses, basic website design and customer service.