book-signing

Local. Food. Royalty.


This week at PRFM...
Atlanta's queen of local food, Anne Quatrano, joins us for the Chef Demo at 10:00 a.m., followed by a special cookbook signing (books available at the Cathedral store) just in time for the holidays! You know and love her from destinations like Bacchanalia, Floataway Café, Little Bacch, Star Provisions, and most recently, new Ponce City Market restaurant W. H. Stiles Fish Camp (aka Dub’s).

Next Saturday, December 19...
Don't miss the last market of the season! Stock up for the winter and check out our holiday artist market to cross off those last "to-do's" on your list.

Holiday Artists Market

In addition to our fantastic line-up of farmers and prepared food vendors, more than 35 artists will bring their locally made wares to help you shop for the holidays! Our artists are producing fine jewelry, original paintings and photography, hand-stitched and knitted clothing items & accessories, doggy treats and pet goodies, bath and body collections, pottery, fiber and paper art, woven baskets, and much more. NaturAlmond, Verdant Kitchen, Beautiful Briny Sea, and Doux South all have gift packages for that hard-to-shop for foodie in your life. Garnish and Gather is offering a specialty gift card with an extra 20% added just for Market shoppers. Fabulous holiday wreaths are available from Heirloom Gardens. Support your local farmers, chefs, and artisans this holiday season!

A Gillespie Revival


This week at PRFM...

The Buy 7 contest is back! Let the cooler mornings inspire you to add sweet potatoes and winter squashes to your list this week. Remember, you just need to buy seven different types of fruits and vegetables from our farmers to be entered to win a $20 Peachtree Road Farmers Market gift certificate! After you've filled up your bags, bring them to the info tent to enter; now through November.

Demo + BBQ Pop-up + Book-signing
with Chef Kevin Gillespie
10:00 a.m. on 9/19
Chef demos are sponsored by
Piedmont Hospital
It’s safe to say that the city of Atlanta is proud of our nationally acclaimed chefs. It’s also safe to say that PRFM has a particular love for the ones who live local food, too. So it goes without saying (even though we said it here, here, and here) that PRFM and its shoppers look forward to our annual Kevin Gillespie chef demo. What’s he been up to since last year? Oh, you know, continuing to draw crowds at Gunshow while also opening up new hot-spots Terminus City and Revival.

Join Chef Gillespie this Saturday for a delicious demo, chef pop-up (BBQ will be for sale), and cookbook signing (get started early on your holiday shopping with autographed copies of "Fire in my Belly" and "Pure Pork Awesomeness").


- Jennifer Maley

Mmmarket


A friendly reminder...
USA Today has named PRFM one of the country's top ten farmers markets! Now you can vote for our place in the top ten list! Vote daily through August 17 to help PRFM be #1 in the nation. It only takes a couple of clicks—no sign up or email entry required. Thanks for your support!

This week at PRFM...

Photo by Andrew Thomas Lee
Chef Demo with Brian Horn
of Marcel
10:00 a.m. on 8/1
Chef Demos are sponsored by
Piedmont Hospital
This Saturday catch Chef Brian Horn from Ford Fry's hottest new restaurant, Marcel, a European-inspired steakhouse on the Westside. Chef Horn has been a part of the Fry restaurant family for eight years, hired as the first culinary employee at JCT. Kitchen & Bar after working at Canoe and Spice. Since his time opening JCT., the restaurant has been lauded by Travel + Leisure, Zagat, Southern Living, SKY magazine, and the Atlanta Journal-Constitution, and been named one of the top restaurants in Atlanta. He's brought his culinary "chops" across the bridge to Marcel, where the buzz is already good for the new steakhouse. Stop by the demo tent for his tips on meats and threes, y'all!

Man in the Moon Story Hour & Singalong
9:00 and 11:00 a.m.
Man in the Moon illustrator Erin the Great will be at PRFM this week to read the book and lead a singalong with your little ones at 9:00 and 11:00 a.m. and will be selling autographed copies from 8:30 a.m. to 12:00 p.m. 

"Man in the Moon is a beautifully illustrated story about an inquisitive little girl who reaches for the moon and finds a friend. This sweet rhyming tale follows our young heroine on a magical journey as she learns that any acquaintance can easily become a friend and no matter how small you may feel (especially compared to the great big moon) you are special to someone."


- Jennifer Maley

Root to Leaf to PRFM!


Chef Demo + Cookbook Signing
Saturday, April 18 at 10 am
Steven Satterfield of Miller Union
Chef demos are sponsored by Piedmont Hospital
The New York Times has called him the "Vegetable shaman," and that's just a small taste of the praise Chef Steven Satterfield has received. In 2010, the James Beard Foundation recognized his restaurant Miller Union as a semifinalist for the national award of best new restaurant. In 2013, 2014, and 2015, he was named a nominee for Best Chef: Southeast by the organization. He is clearly the real deal. And if you'd like to learn how to wield a vegetable like the best of them, you'd better consult the best. Enter Chef Satterfield and his recently debuted cookbook, Root to Leaf: A Southern Chef Cooks Through the Seasons, with easy-to-make dishes for the home cook. Your kitchen will never be the same, y'all. 

The Cathedral Book Store will be selling the book at the Market all morning, so stop by their tent to get your copy and have it signed after this special demo!

News of note...

PRFM Chef of the Year - 2014
Chef Thomas McKeown is our Peachtree Road Farmers Market Chef of the Year for 2014! PRFM wants to recognize the efforts of Chef Thomas over the past year to incorporate farm-to-table menu items at his restaurant and Hyatt Hotels nationwide, his partnership with our local farmers, and his willingness to give back to the Market through our vendor appreciation breakfast, Sunday Supper, Meals on Wheels chef pop-ups, and so much more. He has also held training sessions with farmers and other Grand Hyatt chefs to incorporate local offerings into the menus at Hyatt hotels worldwide. Thank you, Chef Thomas!


- Jennifer Maley

Farm Fresh Summer


This week at PRFM...

Chef Demo with Brent Banda of La Tavola. Check out our notes about this fabulous Fifth Group chef and see him at the demo tent at 10:00 a.m. for a summertime treat!

Also, this Saturday, don't miss Ag Tourism Day with a special book signing by Jodi Helmer. Jodi's Farm Fresh Georgia is a go-to guide for visiting all of the great farms and agricultural events in our fair state (farmers markets, farm stands, farms, u-picks, kids' activities, lodging, dining, dairies, festivals, choose-and-cut Christmas trees, wineries, and more). In addition to picking Jodi's brain about all things agriculture, you can also sign up to tour our PRFM farmers' farms!


- Jennifer Maley

Fire in Our Bellies


Kevin Gillespie – 11/3
Chef Demo & Cookbook Signing
9:00 to 12:00 – books for sale
10:00 a.m. – demo, then signing
Chef Demos are sponsored by
Whole Foods Market
For our comprehensive food-celebrity-crush-love-letter to Chef Kevin Gillespie, check here and here. To catch up with the man himself and learn more about his recently released cookbook, Fire in My Belly, and upcoming Glenwood Park restaurant, Gunshow (spring 2013), check PRFM this Saturday. When he’s not busy repping Southern food to the extreme and accepting praise from critics and fans alike, he’s planning another cookbook. We’re starting to think that fire in his belly comes with extra hours in the day, but we’re ok with it—more Kevin Gillespie hours = more tasty Southern love = balance restored to the universe just in time for the holidays.

Also this Saturday…

Free Health Screenings by
Mercer University College of Pharmacy & Health Sciences
Also just in time for the holidays? For real: blood pressure, cholesterol, and BMI screenings, plus education on cardiovascular disease, stroke, and high cholesterol. Get your veggies & your check-up at the same time. It’s not even Thanksgiving and you’re multitasking like a pro. Boom.

- Jennifer Maley

Fall Fests = The Best Fests


Coming up at Peachtree Road Farmers Market…

PRFM Fall Harvest Celebration
Friday, October 12: 4:00-7:30 p.m.
Market will also be open Sat. 10/13
Ain’t no party like a farmers market party, y’all. Get your weekend off to a delicious, fall-y start! Join us for a local beer tasting, food vendors, live music, kids’ activities, artists, pumpkins, and a full farmers market to boot. Check it—food vendors include Burge Organic Farms (two words: kettle corn), Crepe Masters, Dumpling Girl, Farm Burger, Hot Doggy Dogg, King of Pops, S&J Woodfire Pizza, Simply Fresh Salads, and Cuisine. Regular market vendors will there as well, including Red Queen Tarts, Pine Street Market, Fairywood Thicket, Spotted Trotter, Pure Bliss, Indigo Soaps, Sweet Auburn Bread Company, H&F Bread, Taj Ma Hound, Cookie Studio, Cardamom Hill Chai Tea, Izzy’s Cheese, and more! Perhaps enjoy your food and shopping whilst sippin’ on that beer of which we spoke? Sweetwater. Terrapin. Red Hare Brewing Company. Oh, and a little something from our friends at H&F Bottle Shop. And you thought the farmers market couldn’t get any more fun? Challenge accepted. See you FRIDAY 10/12.

3rd Annual Market Mash-up
Saturday, October 20
Silent Auction: 9:00–11:15 a.m.
Tasting: 10:00–11:00 a.m.
Last year’s Mash-up? Epic. This year’s Mash-up? It’s gonna be legen(wait for it)dary. Trilogies happen for a reason, after all. For the last two years, your favorite PRFM vendors have paired up to create some amazing dishes, and you won’t want to miss what they’ve got in store for you this year. Plus, the silent auction is back with some incredible lots—“all you can eat” courses with pairings from Local Three’s Chris Hall, anyone? Yes, please. The Market will be open as usual during the Mash-up, so come ready to shop, taste, and bid on great auction items! This fundraiser pays for PRFM’s city-of-Atlanta-required police officer—thanks in advance for helping us fund this part of the market so we don’t have to pass on the additional cost to our vendors by raising their fees. $5 tickets to taste all the dishes and vote for a favorite go on sale at 9:00 a.m. Celebrity food judges (Jennifer Zyman, Kim Severson, and Jenny Turknett) offer their comments plus shoppers’ and judges’ favorites will be announced at 11:00 a.m. After the silent auction closes at 11:15 a.m., PRFM will accept cash, check, debit card and Visa/MC for auction item payments.

Later this season…

Halloween Parade: 11:00 a.m. on October 27th
Chef Kevin Gillespie’s demo and cookbook signing: November 3rd
Holiday Artist Market: Nov. 24th & Dec. 15th (look for us inside)



- Jennifer Maley

Hunger Action Day


This week at PRFM…
Join us for Hunger Action Day and learn about how we can work together to take action against hunger in our community. The Atlanta Community Food Bank, Second Helpings, and Wholesome Wave GA will all be on site to share, educate, and help you get involved. A few examples of PRFM taking action against hunger: through Second Helpings, market vendors have donated over 7,000 lbs of food to in-need residents; and through Wholesome Wave GA, our market accepts and doubles SNAP (Supplemental Nutrition Assistance Program/food stamp) benefits so that $1=$2 to make healthy local food more accessible to all. You won’t want to miss a Saturday morning full of great info as well as live music from Alex Gordon, and a chef demo and cookbook sale/signing with Hugh Acheson!

Chef Demo and Cookbook-signing
with Hugh Acheson
10:00 a.m. on 9/8
Chef Demos are sponsored by
Whole Foods Market
We just can’t say enough about how awesome our local celeb chef Hugh Acheson is. But we sure did try in our post last year, so check out our love letter to Hugh here. Since last year’s demo, he’s racked up a few more accolades: in 2012, he’s received the James Beard Award for Best Chef Southeast, the Mentor Chef award from StarChefs.com, and the James Beard Award for Best Cookbook in the field of American Cooking for his first cookbook A New Turn in the South: Southern Flavors Reinvented for Your Kitchen. So, take a turn into the demo tent this Saturday for a little learning, tasting, and cookbook-signing fun. The brow never disappoints, y’all.    


- Jennifer Maley

Culinary Arts


This week at PRFM…

Chef Demo & Cookbook Signing
with Rebecca Lang 
10:00 a.m. on 7/28
Chef Demos are sponsored by
Whole Foods Market
You won’t want to miss acclaimed cookbook author and food writer Rebecca Lang! Here’s why. She’s got the chops—Rebecca is a former apprentice of Southern food goddess Nathalie Dupree and holds a culinary arts degree from Johnson and Wales University. She’s got the props—her published cookbooks include Quick-Fix Southern (2011), Southern Entertaining for a New Generation (2004), and Mary Mac’s Tea Room (2005); she’s also a contributing editor for Southern Living and her writing and food styling have been featured both locally and nationally. She’s got the peeps—Rebecca has served on the board for the Atlanta Chapter of Les Dames d’Escoffier, and is a member of The International Association of Culinary Professionals, The Southern Foodways Alliance, the James Beard Foundation, and Georgia Organics. Last, but certainly not least, she’s got some killer ingredients to work with: sweet corn and tomatoes. Y’all come.

Kids Learning Patch
8:30 a.m. to 12:00 p.m.
Sponsored by The Captain Planet Foundation
Stop by the Kids Learning Patch tent for a family-friendly demo & activity! This week, it’s “Veggie Prints,” where kids will use vegetables and paint to make “culinary art.”

Foodie news you can use…

Dine Around to Support PRFM
Join PRFM and eight other farmers markets as we celebrate Farmers Market Month this August. When you dine with our partner restaurants on the dates and times below, 5% of sales will benefit PRFM. A great way to eat well and do well, we’d say!

August 10: 5 Seasons Restaurant & Brewery, Westside (dinner specials only)
August 14: Farm Burger, Buckhead (11 a.m. to 10 p.m.)
August 18: The Grand Hyatt, Buckhead (6:30 a.m. to 2 p.m.) *Tour the Peachtree Road Farmers Market with Chef Thomas McKeown at 9:30 then head over for lunch!
August 26: 4th & Swift, Old Fourth Ward (5:30 to 11 p.m.)
August 30: Souper Jenny, Buckhead (11 a.m. to 10 p.m.)


- Jennifer Maley

Spring Fling


This week at PRFM...
Stop by the Market for all of your cook-out goodies: from hot dogs to buns, fruit to veggies, and of course, the all-important...dessert! We've got everything you need to have a long weekend of impressively delicious local fare.

Chef Demo with Justin Burdett 
10:00 a.m. on 5/26
Chef Demos are sponsored by
Whole Foods Market
Speaking of impressive and delicious...you'll also want to check out this week's demo with Chef Justin Burdett. Last year, we shared with you all about his fine work at one of our city's best farm-to-table restaurants, Miller Union. And Justin remains one of our favorite Market friends for all the same reasons. Join him this Saturday for tips on using the season's best to create beautiful Southern dishes. We guarantee you'll never look at spring onions the same way!

Cookbook Signing
Souper Jenny Does Salads
It's time to celebrate! Souper Jenny debuts her newest cookbook at PRFM this Saturday and will be signing copies all day. You've come to love her soulful soups—now discover how to make those scrumptious salads, too!

Next week, don't forget!
Friday night Market instead of Sat...
June 1st from 4:00 to 8:00 p.m.
One night only! PRFM is bringin’ it on a Friday instead of a Saturday, y’all. Tunes by bluegrass band The Farmland Trio, snackies and dinner from Atlanta’s best food trucks, produce and such from your favorite farmers market vendors, and (as if that weren’t enough to get your weekend going) our own PRFM Iron Chef-style competition. Oh, it’s gonna be brought. So plan to stop by for groceries, dinner, and then a show: the competing chefs will have $45 dollars to shop for ingredients to create plates for 100 patrons (you) to enjoy (and vote on) at 6:00 p.m. The price of tickets is $5 (on sale beginning at 4 p.m.). The price of this much foodie fun on a Friday? Priceless. Participating chefs: Jared Lee of HD1, David Gross of Market, Patric Bell, Justin Balmes, Suzanne Vizethann of The Hungry Peach, and Meghan Lewis of Whole Foods.


- Jennifer Maley

Demos, cookbooks, and cheese! Oh, my!

Chef Demo with Jason Paolini
of Restaurant Eugene
10:00 a.m. on 11/12

Chef Demos are sponsored by
Whole Foods Market

If you know (and love) how Chef Linton Hopkins’ Restaurant Eugene is an integral part of Atlanta’s farm-to-table movement, you know just how much care goes into the food and experience there. And you also know that there are good folks behind that good food and fun. Whether you’re in the know or just finding out, you’ll want to spend some time with Executive Sous Chef of both Restaurant Eugene and Holeman & Finch Public House, Jason Paolini. Like Chef Hopkins, Jason’s respect for the art and craft of American cuisine developed early in life, growing up hunting and fishing in Belle Chasse, Louisiana—from then on, he’s known the importance of fresh, quality ingredients. Jason’s wowed folks with his delicious preparations from getting his start in New Orleans’ famed Palace Café to his time working with Gary Mennie at Canoe and Taurus to his stint as opening sous chef at Craft Bar Atlanta. He found his culinary home with Chef Hopkins in 2009, when he became sous chef for Holeman & Finch Public House. Since then, he’s been promoted to Executive Sous Chef there and at Restaurant Eugene, where he and Chef Hopkins create some of this city’s finest American cuisine.

Sweet Auburn Bakery Book-signing
Join Sweet Auburn Bakery’s Chef Sonya Jones as she signs Sweet Auburn Desserts: Atlanta’s “Little Bakery That Could” this Saturday. Sweet Auburn’s southern desserts have been making Atlanta proud for 14 years—just one bite of their sweet potato cheesecake will convince you of why! Chef Sonya’s new cookbook will be for sale during the Market and she’ll be signing all morning. Holiday shopping? Just got a little easier, y’all.

New cheese at
Greendale Farm

Stop by the Greendale Farm tent this Saturday to check out a new cheese for your plate! Duet is a raw goat and cow cheese featured exclusively at Peachtree Road Farmers Market until it runs out. Exceptionally creamy, fresh and mild, this cheese will go perfectly with your favorite gewürztraminer or pinot noir. Say, aren’t those also perfect pairings for Thanksgiving?

Save these dates!

Holiday Artist Market: November 26th & December 17th


- Jennifer Maley