The Perfect Cup

Check out this week’s PRFM demo to learn how to brew the perfect cup of coffee. And next week, enjoy that cup a little longer—fall hours begin on October 1 when the market opens at 9:00 a.m.

Brewmaster Demo with Jason Dominy
Batdorf & Bronson Coffee Roasters
Brew the Perfect Cup — 10:00 a.m. on 9/24

Chef Demos are sponsored by Whole Foods Market
Coffee-lovin’ PRFM shoppers know that Batdorf & Bronson makes a luscious cup of Joe. Maybe that’s because the beans are roasted just down the way by folks who really care about their craft and your cup. One of those folks is Jason Dominy, Community Outreach and Customer Support Coordinator, who’s joining us this Saturday to answer the question, “How do you get the perfect cup of coffee?” Like all of our demo stars, Jason knows his stuff. He’s been working in the coffee industry for fourteen years and has been a barista, coffeehouse manager, and coffee roaster. Jason’s passion is teaching about great coffee. He sips the sip and walks the walk by serving as chair of the Barista Guild of America; as an espresso expert for the Specialty Coffee Association of America; and he took second place in the Southeast Regional Brewer’s Cup Competition. Whether you’re looking to improve your morning or impress your guests, get ready for competition-ready brew!

The Birds and the Beans
What’s sustainably grown coffee got to do with protecting bird habitats? Atlanta Audubon's Shade-Grown Coffee Campaign has been working since 1996 to increase public awareness of the connection between neotropical migratory birds and traditional coffee farms. The campaign aims to educate consumers about the positive role that shade-grown, fair-trade coffee (like Batdorf & Bronson’s) plays in conserving bird habitats in coffee-producing countries. Come learn more about the issue at PRFM this Saturday and then pick up some “bird-friendly” coffee from Batdorf & Bronson Coffee Roasters.

The Market Mash-Up is getting real, y’all. Check out our swanky poster (click to
enlarge) and save the date for fall foods and a mighty fine silent auction!

- Jennifer Maley