The Peachtree Road Farmers Market aims to provide and grow community. The following programs help us meet the needs of our community and expand the growing local food movement.
On Saturday mornings at 10 am, we invite chefs who are actively buying from our farmers to teach our shoppers how to cook with local products. These chef demonstrations are designed to highlight the seasonal ingredients and be simple enough to make at home. We believe chefs who are buying locally should be celebrated, and we hope you dine with our chef partners. Our partnership with Whole Foods Markets offers us ingredients not available at the market through an in-kind donation.
Peachtree Road Farmers Market is a Wholesome Wave Market participating in the Double Value Program. Every SNAP/Food Stamp dollar spent at a Wholesome Wave Georgia (WWG) partner farmers market becomes two dollars for the shopper and the farmer. SNAP recipients can double up to $50 Electronic Benefit Transaction (EBT) every time that they attend a market. In 2016, over $20,000 in SNAP benefits was spent on fresh, local food at PRFM. If you’d like to support this program, please make a donation through our website and add the note “fresh food for all.”
Meals on Wheels:
Each week Meals on Wheels Atlanta helps the market buy the leftover produce from the market farmers. Approximately 150 lbs. of food is purchased each Saturday and then distributed to Meals on Wheels recipients –whole and fresh as an additional food source. This program helps reduce food waste and ensures that our community members who are most at risk receive the nutrition they need. If you’d like to support this program, please make a donation through our website and add the note “MOW.”
Fruit Trees for Farmers:
Investment in the future is an important pillar of how we operate our market. We know our shoppers want more locally grown fruit, and our farmers are willing to invest the 2-4 years to grow it. PRFM bridges the gap by purchasing fruit trees and berry bushes for our farmers who own their land and can demonstrate an orchard plan. If you’d like to support this program, please make a donation through our website and add the note “fruit trees.”
At the farmers market, one thing that we have found to be an incredible selling point is the quality of the food. There is no better way to communicate this than to engage shoppers in hands-on, experiential learning. Markets have historically achieved this through food samples in the hopes of getting shoppers to taste the difference in quality. Nourish takes the effectiveness of offering samples and transforms it into an interactive, on-site cooking experience where shoppers can learn how to create meals using market produce. It offers market outreach coordinators an opportunity to have an in-depth learning experience to create engaging food demonstrations at their markets. The course walks participants through methods of preparing food that are best suited for farmers markets and emphasizes meal preparation that is seasonal and local. This educational opportunity is presented in partnership with The Georgia Farmers Market Association.
The Market also provides ongoing educational sessions to our market vendors at no cost in areas such as: marketing, social media, sales, financial practices, licenses, basic website design and customer service.
These programs would not be possible without support from our PARTNERS: